Role Overview

We are looking for a Performance Marketing Executive with 2-4 years of hands-on experience running paid campaigns for D2C or e-commerce brands. You will be responsible for planning, executing and optimising all paid media, owning the acquisition numbers, and improving conversion across our Shopify store.

Key Responsibilities - Plan, launch and optimise paid campaigns across Meta Ads and Google Ads (Search, Shopping, Performance Max) - Own and report core metrics weekly: ROAS, CAC, AOV and contribution margin - Manage and improve the Shopify conversion funnel, including product pages, collections, checkout drop-off and cart recovery - Set up and maintain the measurement stack: Meta Pixel and Conversions API, GA4, Google Merchant Center product feeds and UTM tracking - Prepare creative briefs for the in-house design and content team based on campaign performance data - Build basic retention flows over email and WhatsApp for abandoned carts, post-purchase and repeat orders - Run structured A/B tests across audiences, creatives,



landing pages and offers - Support advertising on marketplaces and quick-commerce platforms as the business scales Required Skills and Experience - 2-4 years of experience managing paid campaigns for D2C or e-commerce brands with demonstrable ad spend - Hands-on working knowledge of Meta Ads Manager and Google Ads - Working familiarity with Shopify and its analytics - Robust analytical skills, including the ability to build and interpret spend-to-revenue reports in Excel or Google Sheets - Ability to write clear creative briefs and evaluate ad creative performance - Currently based in or willing to relocate to the Mohali / Chandigarh tricity area Preferred Qualifications - Experience advertising on Blinkit, Amazon or other marketplace and quick-commerce platforms - Prior work in home, decor, lifestyle or art categories - Basic design or video editing ability for rapid creative iteration

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketer (Sahibzada Ajit Singh Nagar)
🏢 Insect Market Outreach
📍 Sahibzada Ajit Singh Nagar