Location: Hyderabad (in-office)

Function: Creative & Packaging Design

Earthful is a plant-based nutrition brand for women's health, backed by Fireside Ventures and V3 Ventures. Every product we ship carries this role's work on it — the pack on the shelf, the leaflet inside the box, and the images that convince someone to buy it online. This role owns that whole visual chain, from first concept to a vendor's print floor.

Role Overview

This role owns packaging and graphic design for Earthful's new product launches — primary packaging design, leaflets, product mockups, and the digital creative (website and e-commerce assets) that goes with every launch. You'll work directly with print vendors to get designs production-ready and color-accurate, and you'll be the one who keeps every final file organized and easy to find. You'll work closely with the Creative Strategist on brand direction, and with Compliance and Procurement on what has to appear on a label and what a vendor can actually produce.

What You'll Own

Packaging Design

- Design new packaging (primary packaging) for new product launches, from concept through to print-ready files — volume varies by launch cadence
- Make content edits to existing packaging designs whenever required — ingredient list updates, claim changes, or regulatory-driven edits

Digital & E-Commerce Creative

- Create website listing images, product creatives, and static assets for new launches — typically around 10 images per product, depending on launch requirements
- Design leaflets for new product launches

Mockups & Design Approval





- Produce product mockups for stakeholder review, so every design gets a clear final approval before it goes to print or goes live

Vendor & Print Production Coordination

- Understand and coordinate with vendors on print preview files, ensuring design and illustration approvals happen accurately and on time
- Check print proofs against the approved design for color accuracy (Pantone/CMYK) and illustration fidelity before production sign-off

File & Asset Management

- Organize and archive all final files systematically, so approved artwork, source files, and print-ready outputs are easy to find and reuse

Cross-Functional (Suggested Additions)

- Coordinate with the Regulatory & Compliance team to confirm every packaging design includes mandatory FSSAI and Legal Metrology declarations before final approval
- Coordinate with Procurement early in the design process on packaging material specs and vendor capabilities, so designs are print-feasible and cost-appropriate before they're finalized
- Maintain a brand style guide (colors including Pantone references, typography, logo usage) so consistency holds across packaging, leaflets, and digital creative

What We're Looking For

Software & Tools

- Adobe Illustrator and Adobe Photoshop — non-negotiable,



used daily for packaging artwork and creative assets
- Adobe InDesign — for leaflets and any multi-page layout work
- Adobe Acrobat — for reviewing and preparing print-ready PDFs
- CorelDRAW familiarity is a plus — still widely used by Indian packaging vendors and printers
- Figma familiarity is a plus — useful for team-oriented review of digital creative assets
- 3D/mockup rendering tools (Adobe Dimension, KeyShot, or Rhino) are a strong plus for realistic packaging mockups, though Photoshop-based mockup templates are the minimum expectation

Print & Color Knowledge

- Working knowledge of the Pantone Matching System (PMS) for spot-color specification and brand color consistency across print runs
- Comfortable working in CMYK for print and RGB for digital, and knows when to use which
- Understands dielines, bleed, trim, and safe area conventions for packaging and print collateral
- Familiar with common packaging print processes (offset, flexographic) and substrates, enough to know what's actually printable

Experience

- Experience designing packaging for FMCG, D2C, or consumer products, from concept to a print-ready file
- A portfolio that shows both packaging/print design and digital creative (website or e-commerce assets) — this role genuinely needs both
- Experience coordinating directly with print vendors or printers on proofs and production files
- Highly organized — comfortable maintaining a clean, structured file and folder system across ongoing and archived design work

📌 Packaging & Graphic Designer (Hyderabad)
🏢 Earthful.me
📍 Hyderabad