As part of NorthAxis Advisory , TruNorth is currently working on the India Go to Market strategy and market establishment for a leading US beverage brand .

As part of this engagement, we are looking for an experienced National Head, Business Development to lead sales development, distribution expansion and channel growth across India.

The role requires a strong understanding of the FMCG and beverage sector , with preference for professionals who have direct experience in alcoholic beverages and understand the complexities of distribution, trade relationships and state wise market development.

Key Responsibilities

- Develop and execute the national sales and business development strategy
- Build and expand distributor and channel partner networks across priority markets
- Manage distributor relationships, commercial terms, sales targets and market performance
- Develop relationships with retailers, hospitality groups, institutional buyers and key accounts
- Drive channel sales, market penetration and revenue growth
- Identify new markets and develop state wise expansion plans
- Support pricing, channel structure, trade strategy and market activation




- Track competition, market trends, distributor performance, inventory and collections
- Work closely with TruNorth and client leadership on commercial strategy and execution

Candidate Profile

• Minimum 12 years of relevant industry experience

• Strong background in FMCG, beverages or alcoholic beverages

• Proven experience in distribution management and channel sales

- Experience in building or expanding distributor networks across multiple markets
- Solid relationships with distributors, trade partners, retailers and key accounts
- Sound commercial understanding with strong negotiation and relationship management skills
- Ability to independently develop markets and take ownership of business growth

Location

Delhi NCR

Experience

12 plus years

This role is suited for a professional who has gone beyond managing sales targets and has experience in building distribution networks, opening new markets and scaling a consumer or beverage business across India .

Connect @

[email protected]

📌 National Head Business Development (Gurugram)
🏢 TruNorth
📍 Gurugram