Marketing Communications Specialist – Talent & Engagement Role Purpose Own and execute marketing communications that strengthen talent attraction, engagement and awareness across recruitment programs, campus hiring, talent communities, professional forums, conferences and other talent-focused initiatives. The role will translate business and talent requirements into compelling, audience-specific communication across digital, social, campus and event channels.

Key Responsibilities 1. Recruitment & Talent Communications Develop compelling communication for job postings, hiring campaigns, talent pools and recruitment initiatives . Create campaign messaging for niche and high-volume talent segments. Develop emailers, social posts, digital creatives, landing-page content and recruitment collateral. Ensure consistent employer and talent proposition across all recruitment touchpoints.

- Campus & Early-Career Communication Create communication for campus hiring, university partnerships, career fairs and student engagement programs . Develop presentations, brochures, posters, social content and event communication targeted at students and young professionals. Build campaigns that position the organization as an attractive destination for emerging talent.
- Forums, Seminars & Conferences Own communication for talent forums, leadership seminars, industry conferences,



webinars and roundtables . Develop event themes, invitations, speaker profiles, agendas, promotional content and post-event communication. Support thought-leadership communication around recruitment, talent, AI, gig workforce, workforce transformation and related services. 4.

Talent

Engagement & Community Building Create communication journeys to attract, activate, engage and retain talent communities . Develop newsletters, engagement campaigns, announcements and reactivation campaigns. Partner with recruitment and talent teams to improve response and participation rates.

- Content & Storytelling Convert complex talent and business initiatives into straightforward, compelling stories and communication . Develop case studies, success stories, employee/talent stories, thought-leadership articles and campaign narratives. Maintain a consistent tone, messaging architecture and brand identity across channels. 6.

Campaign Management

Plan and execute integrated communication campaigns across: LinkedIn and social media Email and messaging platforms Career/campus platforms Internal talent communities Events and conferences Digital and physical collateral Track campaign performance and continuously improve messaging based on engagement data.

📌 Marketing Communications Specialist (New Delhi)
🏢 Innodata
📍 New Delhi