Cosma Fertility is an IIT Bombay-incubated women's healthcare startup. We've built FertiGen — a CDSCO-approved, non-hormonal, nano-engineered fertility support device. We're running clinical trials, 90+ doctors already recommend it, and we've been recognised by Forbes India, the National Startup Award and Prix Galien India.

25–30 million Indian couples are trying to conceive. Most of them think their only options are keep waiting, or ₹3–5 lakh for IVF. We are the step in between — and we need to be in every place those couples already go: their gynaecologist's clinic, the lab where they get their bloodwork done, and increasingly, their employer's health benefit.

What this role is

You own every channel where Cosma reaches patients through an institution rather than an ad. Three distinct motions, and you run all three:

1. Doctors, IVF chains and hospitals

- Individual OB-GYNs and fertility specialists — you set the strategy, your BDM and field reps work the ground
- The chains are yours personally: IVF groups, multi-city fertility networks, large hospital groups. These are 3–6 month cycles with medical directors, procurement and clinical committees. Very different from walking into a clinic
- Build the clinical engagement machine: CMEs, advisory boards, KOL relationships, conference presence, doctor education material that actually gets read
- Convert trial-site relationships into commercial ones as our clinical data matures

2. Labs and diagnostics

- Sign pathology chains and diagnostic networks — fertility panel bundling, co-marketing at collection centres,



referral pathways in both directions
- Structure the commercials so they work for both sides: bundled test-plus-product packages, revenue share where compliant, exclusive-window pilots
- Own the relationship after signing — a signed MOU that generates zero referrals is a failure, not a win. You'll be measured on activation, not signatures

3. Corporate and institutional

- This channel barely exists in India yet, and that is exactly why it's worth owning. Fertility perks are where mental health benefits were five years ago
- Sell into corporate HR and benefits heads, GCCs, IT/ITES employers with young workforces — FertiGen as a fertility-support benefit
- Partner with employee-health platforms, TPAs, insurers and corporate wellness providers to get distribution without building a sales team for it
- Build the pitch: the data, the pricing, the pilot structure, the ROI story an HR head can take to their CFO

4. Run the function

- Own the pipeline and the number. Weekly: partnerships in each stage, activation rate, revenue per partner, what's stuck and why
- Manage the BDM and field reps — targets, coaching, territory planning, joint field visits
- Own compliance personally.



We operate under UCPMP. No cash, no kickbacks, no inducements, ever — not a guideline, a hard line. Every partnership you structure has to survive scrutiny, and you'll be the one saying no to a deal that doesn't
- Feed the field back into the company: what doctors object to, what labs need, what competitors are doing, what pricing actually closes

What we're looking for
- 5–8 years in healthcare BD or institutional sales — medical devices, diagnostics, pharma, IVF, hospital or lab partnerships. You've sold into an institution, not just to an individual
- You've personally closed institutional deals — a lab chain, a hospital group, a corporate benefits contract. We'll ask you to name them and walk through how they were structured
- You understand the NCR and Indian healthcare map — OB-GYNs, IVF chains, pathology networks, hospital procurement. You've been in these rooms and you know who decides
- You can hold a clinical conversation — enough science to earn a doctor's respect and not get dismissed in the first two minutes
- You can structure a deal , not just pitch one — pricing, margins, pilot terms, exclusivity, what to concede and what to never concede
- Compliance instinct. You've worked under UCPMP or an equivalent code and you've walked away from business because of it
- You manage people — you've had a field team and hit a number through them, not just yourself
- Hindi + English , both fluent. Comfortable travelling
- Based in Delhi NCR

📌 Manager - Sales & Partnerships (Doctors, Labs & Corporate) (Noida)
🏢 Cosma Fertility
📍 Noida