Manager – Offline Marketing | Kisah Designation Manager – Offline Marketing Function Marketing (Offline / Retail) Business Kisah – Men's Ethnic & Indo-Western Wear (EBO Network) Location Kolkata (HQ) — with travel to store markets Reports To Founders / Head – Marketing CTC Range 10 – 12 LPA Experience Required 5 – 9 Years (Retail / D2C / Fashion Marketing) Education Graduate / MBA (Marketing preferred) About Kisah Kisah is a Kolkata-headquartered, digitally-native men's ethnic and Indo-Western wear brand founded in 2018, built for the Gen Z and millennial customer who wants tradition with a modern, experimental edge — kurta sets, sherwanis, bandhgalas, Indo-western sets, and coordinated family/kidswear for weddings, festivals, and celebrations. Having scaled as a marketplace-first D2C brand and recently raised pre-Series A funding, Kisah is now expanding into offline retail, growing its Exclusive Brand Outlet (EBO) footprint from 2 to 5 stores across major Indian cities. This role sits at the heart of that offline expansion — building brand presence and driving footfall as Kisah moves from a digital-first label into a true omnichannel destination for celebration wear.

About the Role We're looking for a Manager – Offline Marketing to lead retail marketing for Kisah's EBO network as it scales into new cities. You'll own everything from store launch buzz to in-store branding to wedding/festive-season activations — translating Kisah's bold, Gen Z-first digital brand identity into a compelling in-store and on-ground experience, while working closely with the D2C/e-commerce team to keep online and offline efforts aligned.

Key Responsibilities Build and execute the offline marketing calendar for Kisah's EBOs, mapped tightly to India's wedding and festive seasons (sangeet, mehendi, haldi, reception,



Diwali, Eid, and other key occasions). Own new-store launch marketing as Kisah expands across metro cities — pre-launch buzz, opening-day activations, and driving footfall in each new market. Plan and execute in-store branding, VM collaterals, and POS material that stays true to Kisah's bold, contemporary-yet-rooted brand identity, working closely with the design/VM team.

Drive local area marketing (LAM) — mall tie-ups, wedding-vendor and banquet/venue partnerships, community and influencer activations tailored to each city's audience. Manage vendors, agencies, printers, and mall/property teams to ensure quality, cost-effective execution across a growing multi-city store network. Own the offline marketing budget , tracking spend against footfall, conversion, and store-level revenue impact — important given Kisah's early-stage, funded, ROI-conscious growth stage.

Work closely with the D2C/digital marketing team to ensure store launches, activations, and festive campaigns are amplified online (social, influencer, hyperlocal ads) for a seamless omnichannel push. Partner with Store Managers and the founders' team to spot local marketing opportunities and tailor activations to each city's wedding/festive calendar and customer profile. Track and report on campaign ROI, footfall trends, and brand visibility metrics , feeding insights back into the marketing and expansion strategy.





Keep a close eye on competitor activity in the men's ethnic/D2C-to-offline space (e.g. Libas, Manyavar, and other new-age ethnic wear brands) to keep Kisah's offline presence sharp and differentiated.

Key Result

Areas (KRAs) Footfall and revenue impact of store launches and local activations On-time, on-brand execution of VM/POS material across all EBOs Offline marketing budget efficiency and ROI Successful festive/wedding-season campaign execution Seamless coordination with the D2C/digital team for unified brand campaigns Desired Candidate Profile Education: Graduate in any discipline; MBA/PGDM in Marketing preferred Experience: 5–9 years in offline/retail marketing, ideally with a fashion, ethnic wear, or D2C-to-offline brand Experience supporting store launches and multi-city retail expansion is a strong plus Comfort working in a fast-growing, founder-led, funded startup environment — hands-on, resourceful, and comfortable wearing multiple hats Skills &

Competencies: Strong grasp of retail/local area marketing and wedding-season campaign planning Ability to translate a bold, Gen Z-facing digital brand into a consistent offline experience Vendor, agency, and budget management Team-oriented mindset — works closely with D2C, VM, and store operations teams Excellent communication and on-ground execution skills Willingness to travel to store markets, especially around launches and festive seasons What Kisah Offers Competitive CTC of ₹10–12 LPA (based on experience and fit) A front-row seat in scaling a funded, fast-growing D2C ethnic wear brand into offline retail Direct exposure to founders and cross-functional teams (D2C, VM, Operations) Ownership of marketing strategy across a rapidly expanding EBO network

📌 Manager – Offline Marketing (Kolkata)
🏢 Kisah Apparels Private
📍 Kolkata