Company Overview

Emami Frank Ross Ltd is one of India’s oldest and most trusted pharmaceutical and healthcare retail chains, with a strong presence across multiple states and a legacy of over a century. The organization operates a wide network of pharmacy outlets and offers a diverse portfolio including medicines, wellness products, and healthcare services

Role Overview The Manager – Marketing (BTL Activities) will be responsible for strategizing, planning, and leading the execution of marketing initiatives to drive footfall, brand visibility, and revenue growth across retail outlets. This role requires a dynamic professional with strong leadership capabilities, deep understanding of field marketing, and the ability to manage teams, vendors, and large-scale campaigns effectively.

Key Responsibilities

1. Campaign Strategy & Execution

- Develop and implement BTL marketing strategies aligned with business objectives
- Lead execution of activities such as health camps, promotional events, in-store activations, branding, and local area marketing
- Ensure timely and high-quality rollout of campaigns across regions
- Monitor campaign performance and optimize ROI through continuous improvements

2. Field Operations & Store Coordination

- Oversee market and store visits to ensure execution excellence across locations
- Guide and support field teams for effective implementation of marketing initiatives
- Ensure adherence to branding and visibility guidelines across all outlets

3. Vendor & Event Management

- Identify, onboard, and manage vendors for various marketing activities
- Negotiate commercial terms and ensure cost-effective execution
- Supervise end-to-end event planning, logistics, and on-ground execution

4.



Business Development & Revenue Growth

- Drive customer engagement initiatives to enhance footfall and conversions
- Support revenue generation through targeted campaigns and promotional activities
- Lead large-scale health camps and community outreach programs

5. Team Management & Leadership

- Manage and mentor a team of marketing executives/associates
- Allocate tasks, monitor performance, and ensure team productivity
- Foster collaboration across internal stakeholders and departments

6. Market Intelligence & Reporting

- Analyze market trends, competitor activities, and customer insights
- Review daily and periodic reports (DCR) and ensure data-driven decision-making
- Present campaign performance reports and strategic recommendations to management

Key Requirements

- Experience: 4–8 years in BTL marketing, field marketing, or retail marketing (preferably pharma/healthcare/FMCG)
- Education: Graduate / MBA in Marketing (preferred)

Skills: o Strong leadership and team management skills o Excellent communication and stakeholder management o Deep understanding of retail and field marketing operations o Strong vendor management and negotiation skills o Strategic thinking with execution excellence o Analytical mindset with strong reporting capabilities

Behavioral Competencies

- High energy with a willingness to work in a field-intensive role
- Strong ownership and result-oriented approach
- Leadership mindset with team-building capabilities
- Customer-centric and business-driven thinking

Pay: ₹7.50 - ₹8.50 per year

Perks

- Commuter assistance
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Manager- Marketing- BTL Activities (Janbazar)
🏢 Emami Frank Ross
📍 Janbazar