1. Role Purpose /n To lead and strengthen the organisation’s internal communication and employer branding agenda, creating a consistent, engaging and transparent communication experience for employees across Corporate, Retail and Manufacturing. /n The role will be responsible for translating business priorities, leadership messages, employee initiatives and organisational culture into clear, impactful and engaging communication across appropriate channels. /n The position will also build and strengthen the organisation’s Employer Value Proposition (EVP) and employer brand, helping attract, engage and retain talent. /n /n 2.

Key Responsibilities /n A.

Internal

Communications /n /n

- Develop and execute the annual Internal Communication Calendar aligned with business and HR priorities.

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- Draft and publish leadership communications, employee announcements, HR communications and organisational updates.

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- Support communication from the Chairman, MD, CEO, CHRO and other senior leaders.

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- Translate business strategy, organisational priorities and transformation initiatives into employee-friendly communication.

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- Manage communication across Corporate, Retail and Manufacturing employees.

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- Develop communication campaigns around HR initiatives such as PMS, engagement surveys, HRMS, learning, rewards, policies, wellbeing and employee recognition.

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- Ensure communication is simple, sharp, timely, consistent and action-oriented.

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- Develop communication formats including:

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- Emailers

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- Posters

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- Newsletters

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- Digital banners

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- Videos

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- Leadership messages

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- Employee stories

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- Townhall communication

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- FAQs

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- Campaign communication

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- WhatsApp / employee communication, wherever appropriate.

/n /n B.

Leadership

Communication /n /n

- Work closely with senior leadership to understand communication priorities and convert them into effective communication.

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- Prepare leadership messages, speeches, townhall content and employee communication.

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- Support communication during organisational changes, new initiatives and transformation programs.

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- Ensure consistency in tone, messaging and organisational positioning across leadership communications.

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- Develop communication toolkits for leaders and people managers.

/n /n C.

Employer

Branding /n /n

- Develop and strengthen the organisation’s Employer Value Proposition (EVP).

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- Build a differentiated employer brand reflecting the organisation’s heritage, culture, people and future aspirations.

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- Develop campaigns showcasing:

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- Employee stories

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- Career opportunities

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- Learning and development

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- Leadership

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- Employee achievements

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- Workplace culture

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- Social initiatives

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- Women / diversity initiatives

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- Manufacturing and retail careers

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- Campus opportunities.

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- Manage employer branding presence across relevant digital and social channels in partnership with the Marketing / Digital team.

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- Support development of careers pages, recruitment campaigns and employer branding collateral.

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- Create content that positions the organisation as an employer of choice.

/n /n D.

Employee Engagement

Communication /n /n

- Support the design and communication of employee engagement initiatives.

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- Develop campaigns to drive participation in engagement surveys, employee activities and HR programs.

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- Create employee recognition and appreciation campaigns.

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- Develop internal campaigns around key occasions, festivals, organisational milestones and employee achievements.

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- Capture and communicate employee success stories across the organisation.

/n /n E. Content & Creative Management /n /n

- Own the internal communication content pipeline.

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- Work with internal teams and external agencies/designers to create high-quality communication assets.

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- Develop concepts and briefs for videos, posters, digital campaigns and employee stories.

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- Ensure communication is visually engaging while maintaining brand guidelines.

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- Support creation of short-form video content for internal and employer-branding purposes.

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- Maintain a repository of approved communication templates and brand assets.

/n /n F.

Communication

Channels /n Manage and optimise appropriate employee communication channels such as: /n /n

- Email

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- Employee communication platforms

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- HRMS / Employee App

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- WhatsApp / digital communication channels

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- Intranet

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- Digital displays

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- Notice boards

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- Townhalls

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- Employee newsletters

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- Leadership forums.

/n /n Ensure the right message reaches the right employee segment through the right channel at the right time. /n G. Change & Transformation Communication /n /n

- Support communication for major organisational initiatives including HRMS, organisational restructuring, new policies, process changes and transformation programs.

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- Develop communication plans covering Awareness → Understanding → Acceptance → Adoption.

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- Create FAQs, manager toolkits and employee communication packs for major change initiatives.

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- Work closely with HR Business Partners and functional leaders to ensure effective cascade.

/n /n H.

Employer Brand

Analytics /n /n

- Track effectiveness of internal communication and employer branding campaigns.

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- Monitor:

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- Communication reach

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- Employee engagement

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- Open / participation rates

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- Campaign effectiveness

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- Employer brand engagement

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- Careers page / recruitment campaign performance

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- Employee advocacy

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- Social media engagement.

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- Prepare monthly / quarterly Internal Communication & Employer Branding dashboards.

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- Use employee feedback and analytics to continuously improve communication effectiveness.

/n /n /n 3.

Required

Competencies /n Functional Competencies /n /n

- Internal communication strategy

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- Employer branding

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- Content writing and storytelling

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- Corporate communication

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- Campaign management

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- Employee engagement

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- Change communication

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- Digital communication

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- Social media / digital content

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- Basic graphic / video content understanding

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- Communication analytics

/n /n Behavioural Competencies /n /n

- Excellent written and verbal communication

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- Solid storytelling ability

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- Creative and innovative mindset

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- Strong stakeholder management

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- Ability to work with senior leadership

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- High attention to detail

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- Speed and execution orientation

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- Ability to simplify complex messages

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- Strong collaboration skills

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- Ability to work in a fast-paced environment

/n /n /n 4.

Preferred Experience /n /n

- 4–8 years of experience in Internal Communications / Employer Branding / Corporate Communications / Employee Engagement / HR Communications.

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- Experience in a large, multi-location organisation would be preferred.

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- Exposure to Retail, Manufacturing, FMCG, Apparel, Textiles or Consumer-facing businesses would be an advantage.

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- Experience working directly with senior leadership is preferred.

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- Experience managing communication across a blue-collar, Grey – Collar + white-collar workforce will be an advantage.

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- Strong English writing skills; Tamil communication capability is highly desirable for employee communication across Tamil Nadu.

/n /n /n 5.

Ideal Candidate

Profile /n The ideal candidate should be a strong communicator, storyteller and campaign manager who can understand the organisation’s culture and business priorities and convert them into communication that employees can easily understand, relate to and act upon. /n The person should be equally comfortable writing a Chairman’s message, developing an employee engagement campaign, creating an employee story, briefing a creative agency and coordinating a communication campaign across hundreds of stores and manufacturing locations. /n /n Role Philosophy /n Express → Listen → Act → Communicate Back /n /n The role should help establish a communication culture where employees are not only informed, but also heard, engaged and connected with the organisation’s purpose and future.

📌 Manager - Internal Communications & Employer Branding (Tiruppur)
🏢 Ramraj Cotton
📍 Tiruppur