Basic Functions/ Job ResponsibilityNasscom Insights Marketing: Strategy, Execution, Oversight

- Develop and execute the strategy (particularly, across social and digital channels) to increase the visibility, reach and influence of Nasscom Insights.

- Develop and manage content calendars and campaigns around reports, research findings, events and key industry themes.

- Drive content creation across LinkedIn, X/Twitter, Facebook and other relevant channels, including articles, blogs, newsletters, mailers, campaigns, and community stories.

- Identify relevant and shareable content from internal teams, members, events, and industry stakeholders.

- Identify opportunities to extend research dissemination into different formats and channels: social content, newsletters, articles, short-form insights, videos, interviews, conversations and other relevant formats.

- Track social media performance, engagement, reach, and growth, using insights to continuously improve content and campaigns.

- Manage agencies, vendors and other external resources supporting marketing and content execution.

Community: Strategy, Growth, Execution, Oversight

- Develop and drive the Community growth and engagement strategy, with a focus on member acquisition, engagement, activation, and retention.

- Lead day-to-day community operations, engagement initiatives, content, discussions, and member interactions.

- Develop and implement an aggressive Community growth plan by identifying new audiences, engagement opportunities, partnerships, and use cases.

- Develop new engagement propositions and formats (online and offline; conceive innovative formats) based on audience needs and emerging opportunities.

- Drive the Community product roadmap, working with internal teams,



technology partners, and vendors to continuously enhance the member experience, including UX, functionality, discoverability and engagement.

- Monitor and moderate community participation and establish relevant engagement metrics and reporting.

- Build mechanisms to capture and leverage community perspectives to enrich Nasscom's research, thought leadership and industry narrative.

- Establish appropriate approaches to community governance, moderation, quality and member experience.

- Develop and track clear metrics for growth, engagement, contribution and impact.

Stakeholder & Partner Management

- Build strong relationships with industry leaders, technology companies, academic institutions, community members, internal teams, and external partners.

- Identify and develop strategic collaborations that strengthen Community reach, engagement, and value.

- Work cross-functionally with other Nasscom teams such as Marketing, Communications, Events, Membership, and Technology teams to deliver integrated initiatives.

- Manage external agencies, vendors, and partners to ensure timely and high-quality delivery.

Team Management

- Lead and manage the Community and Digital Engagement team, ensuring clear goals, ownership, and accountability.

- Plan and allocate work across content, digital and social media, community engagement,



and partnerships.

- Mentor team members and build a culture of ownership, collaboration, and continuous improvement.

Knowledge, Skills, Qualifications, Experience

- Over 10 years of experience in Community Management, social media, Digital Marketing, Content, Brand, Communications, or a related field.

- Experience in building and managing digital/professional communities, platforms or technology ecosystems will be preferred.

- Strong expertise in digital and social media strategy, content creation, community engagement, and analytics.

- Excellent stakeholder, partnership, project, and people-management skills.

- Strong written and verbal communication skills with the ability to work across multiple teams and stakeholders.

- Experience working with technology companies, industry bodies, startups, or academic institutions will be an advantage.

PERSONAL ATTRIBUTES

- Entrepreneurial and self-driven: Comfortable identifying opportunities, taking ownership and driving initiatives from idea to execution.

- Curious and experimental: Willing to test new formats, channels and approaches and learn quickly from the outcome.

- Audience-centric: Instinctively understands what will engage different stakeholder groups and ability to translate that into compelling experiences and content.

- Collaborative and influential: Able to build relationships and bring together diverse internal and external stakeholders without relying solely on formal authority.

- High-energy, hands-on leader: Able to move between strategic thinking and execution, and comfortable operating in a rapid-changing environment.

APPLY NOW

Locations: Noida

📌 Manager - Community, Marketing and Outreach (Leading community and nasscom insights marketing and outreach) (India)
🏢 NASSCOM Startup Hub
📍 India