Position Name: Lead Generation & Campaign Executive /n Company: Pinnacle FutureBuild Pvt. Ltd. /n Location: Durgapur / Jaipur /n Work Mode: Onsite /n Employment Type: Full-time /n Industry: BIM (Building Information Modeling) /n /n About the Role /n Pinnacle FutureBuild Pvt. Ltd. is looking for a results-driven Lead Generation & Campaign Executive to plan and execute targeted B2B campaigns, generate qualified leads, and contribute to business pipeline growth. /n The ideal candidate will have strong experience in B2B lead generation, campaign management, prospect research, database building, and multi-channel outreach.

The role requires close collaboration with Sales, Business Development, and Marketing teams to convert targeted prospects into qualified meetings and business opportunities. /n /n Key Responsibilities /n /n

- Plan and execute B2B lead-generation campaigns across target industries, geographies, and services.

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- Research and identify target accounts, key decision-makers, and relevant prospects.

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- Build, segment, and maintain accurate, high-quality prospect databases.

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- Execute multi-channel campaigns across Email, LinkedIn, Digital Advertising, Webinars, Events, and Outbound Outreach.

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- Develop targeted and Account-Based Marketing (ABM) campaigns in coordination with Sales and Business Development teams.

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- Ensure leads are properly captured, qualified, assigned, and tracked in CRM/Salesforce.

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- Monitor Sales follow-up and lead progression across MQL → SQL → Opportunity → Pipeline.

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- Track key campaign metrics, including response rates, meetings generated, conversions, CPL, pipeline contribution, and ROI.

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- Conduct A/B testing and continuously optimize target audiences, messaging, and campaign performance.

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- Maintain accurate campaign data, lead-source attribution, and solid CRM hygiene.

/n /n /n Required Skills & Experience /n /n

- 5–7 years of experience in B2B lead generation, demand generation, or campaign management.

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- Strong understanding of the B2B sales and marketing funnel.

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- Hands-on experience with email, LinkedIn, digital, webinar, event, and outbound campaigns.

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- Strong prospect research and database-building capabilities.

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- Familiarity with Salesforce/SFDC or other CRM platforms.

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- Strong analytical, reporting, and communication skills.

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- Ability to collaborate effectively with Sales, Business Development, and Marketing teams.

/n /n /n Preferred Skills /n /n

- Experience with tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, Lusha, or similar prospecting platforms.

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- Exposure to Marketing Automation and Account-Based Marketing (ABM) campaigns.

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- Experience targeting international B2B markets.

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- Exposure to the BIM, AEC, Engineering, Construction, or related B2B services industry will be an advantage.

/n /n /n What Success Looks Like /n Success in this role will be measured through: /n /n

- Qualified leads and meetings generated

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- MQL-to-SQL conversion

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- SQL-to-Opportunity conversion

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- Pipeline generated from campaigns

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- Lead quality and Sales acceptance

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- Campaign engagement and ROI

/n /n Interested? /n If you are passionate about B2B lead generation, campaign execution, and driving measurable pipeline growth, we would love to hear from you. /n /n Interested candidates apply at [email protected]

📌 Lead Generation & Campaign Executive (Durgapur)
🏢 Pinnacle
📍 Durgapur