About the Role: /n We operate on a FOFO (Franchise-Owned, Franchise-Operated) model, where the success /n of each store depends heavily on the quality, ownership mindset, and operating capability of /n the franchise partner. /n We are looking for a hands-on operator to own the performance and expansion of this /n network. /n This is not a role for someone who wants to manage the business primarily through /n dashboards and reviews. You will spend significant time in stores, with franchise partners, /n understanding ground realities, solving operational problems, and building repeatable /n systems that make our best stores the benchmark for the network. /n What you'll own: /n 1. Store hiring – Hiring is the store partner's own KPI, not yours — but you'll actively guide /n and support them in hiring the right type of people, with a repeatable toolkit and tighter /n handoff into our training team. /n 2.

Sales attrition – Also the store partner's KPI. You'll help them diagnose root causes and /n adopt a retention playbook (comp, incentives, career path) rather than owning the /n outcome directly. /n 3. Local demand generation – Reduce over-reliance on centrally-sourced paid leads by /n building partners' capability to generate local demand (referrals, local tie-ups, /n community/corporate outreach). /n 4.

Lead economics & conversion – Fix cases where partners consume paid leads (50% /n CAC-charged post month 6) without converting — via better training, accountability, or /n lead-routing fixes. /n 5.



Partner selection & store health – Sharpen partner vetting toward operators over /n investors; run a regular store review cadence; drive real turnarounds for /n underperforming stores. /n 6. Playbook codification – Turn what works in our best stores into a standard playbook for /n new and struggling ones. /n 7.

Current store expansion – Scout markets and real estate (500-600 sq ft, /n high-street/arterial- road, high-visibility), and screen partners rigorously — at the pace /n needed to hit 20-25 stores without a quality drop. /n 8. Leading the Store Ops team – Hire, coach, and manage this team directly. They train /n store staff and resolve tickets (itinerary, pricing, deal support) — conversion stays with /n the store seller/partner.

Set standards for response time, quality, and scale the team as /n stores grow. /n 9. Stakeholder management – Work across performance marketing, training, and finance /n to translate store-level reality into action, and vice versa. /n 10. Commercial & compliance ownership – Own franchise LOB budgeting/forecasting, /n track unit economics (CAC vs. revenue by store), and keep franchise agreements /n compliant. /n What does Success Looks Like: /n ● Underperforming stores show measurable turnaround,



or an honest call on the partner /n relationship /n ● Documented hiring/onboarding process adopted across most stores; attrition trending /n down /n /n

- Growing share of revenue from partner-generated local demand

/n

- Store-level lead-conversion economics visibly improving, not just tracked

/n

- 11 20-25 stores in 12 months, without quality drop in stores or partners→ Store Ops

/n /n team scales with store growth, holding response quality steady /n What's needed: /n Non-negotiables /n /n

- Stakeholder management- credible with founders, partners, and internal teams at once

/n

- Managing by influence — formal authority over Store Ops only; store partners must be

/n /n moved through relationship and credibility, not hierarchy /n ● Problem-solving — root-cause diagnosis, comfortable building the playbook where /n none exists /n ● Go-getter mindset, hustle, and a willingness to get hands dirty — in stores, not just on /n dashboards /n ● Based in Chennai, in person /n Preferred /n ● Retail operations or multi-location/franchise management background — ground-level, /n revenue-owning, not purely strategic/advisory /n /n

- Experience managing a hire-train-retain cycle for a distributed frontline team

/n

- Direct people-management experience

/n

- Comfort with franchise-model messiness — variable partner capability, local market

/n /n variance /n /n

- P&L; / unit-economics fluency

/n

- MBA preferred, min 5 years of prior work experience

/n /n Nice to have /n /n

- Travel, hospitality, or similar high-consideration sales category experience

/n

- Experience scaling a partner/franchise network from a smaller base

/n

📌 Lead - Franchise Operations and Retail Expansion (Coimbatore)
🏢 Pickyourtrail
📍 Coimbatore