Business & Growth Head — Fraganote

Role Overview

As the Business & Growth Head , you will own the P&L; and end-to-end growth engine at Fraganote —spanning revenue, margins, customer acquisition, retention, and overall business growth across D2C, marketplaces, quick-commerce, and offline channels .

P&L; Ownership & Growth Strategy

- Own revenue, contribution margins, and overall growth targets
- Build and execute a multi-channel growth roadmap
- Drive forecasting, budgeting, and demand planning
- Identify opportunities to improve profitability and business efficiency
- Optimize LTV/CAC, payback periods, and overall unit economics
- Translate business goals into clear growth strategies and measurable outcomes

Performance Marketing & Acquisition

- Scale paid acquisition across Meta and Google
- Own and optimize CAC, ROAS, and blended acquisition costs
- Build and experiment with new acquisition channels including affiliate, partnerships, and creators
- Work closely with the creative and marketing teams to develop high-performing ad creatives
- Continuously test new audiences, channels, campaigns, and growth opportunities

Retention & Lifecycle — Email + WhatsApp

- Own repeat revenue and key retention metrics
- Build and scale email and WhatsApp marketing engines
- Develop lifecycle journeys across onboarding, upsell, cross-sell, and winback
- Improve customer LTV through stronger retention and engagement
- Analyze cohorts and customer behavior to identify opportunities for increasing repeat purchases

E-commerce & D2C Optimization

- Improve CVR, AOV, and revenue per session
- Identify and optimize gaps across the customer funnel and checkout experience
- Drive merchandising and pricing strategies
- Improve the overall D2C customer journey and conversion performance
- Use data and customer insights to continuously improve website performance

Quick-Commerce Growth

- Scale Fraganote’s presence across Blinkit, Zepto,



and Instamart
- Manage pricing, promotions, and assortment strategy
- Drive discoverability and platform growth
- Identify opportunities to improve sales velocity and performance across quick-commerce platforms

Offline & Distribution

- Build and scale retail and experiential channels
- Identify new distribution opportunities aligned with Fraganote’s premium positioning
- Develop strategies to expand offline presence while maintaining brand and business objectives

Data & Analytics

- Build effective dashboards and reporting systems to track business performance
- Track and analyze key metrics including revenue, LTV, CAC, repeat %, contribution margins, CVR, and AOV
- Turn data into actionable insights and business decisions
- Establish a strong culture of performance tracking and accountability

Team Leadership

- Build, mentor, and lead the growth team
- Set clear goals, ownership areas, and performance metrics
- Drive execution across growth, marketing, e-commerce, and other cross-functional teams
- Ensure strong alignment between business strategy and day-to-day execution

Key KRAs

- Revenue growth and contribution margin
- CAC and LTV improvement
- Repeat purchase rate and customer retention
- Email + WhatsApp revenue contribution
- Website CVR and AOV
- Overall growth efficiency and business profitability

What We’re Looking For

- 8–12 years of experience in growth, business, or related roles
- Strong performance marketing experience with hands-on expertise across digital acquisition
- Proven experience owning revenue and driving business growth
- Robust understanding of retention and lifecycle marketing
- Experience working across multiple growth channels and business functions
- Highly analytical, commercially minded, and execution-driven
- Ability to operate with ownership, speed, and a strong founder’s-office mindset
- Comfortable working in a fast-paced D2C environment and building systems as the business scales

📌 Head Of Business (New Delhi)
🏢 Fraganote
📍 New Delhi