WE ARE HIRING | GENERAL MANAGER – EAST ZONE Location:

East India Function

Sales & Business Development Industry:

Apparel | Rainwear | Winterwear | Outerwear CTC:

Up to ₹40–45 LPA Reporting To:

Business Head / Director We are looking for an experienced

General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region. Key Responsibilities

- Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories.
- Drive business across

West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets .
- Manage and expand distributor, dealer, MBO, retail and institutional networks.
- Own revenue, sales targets, profitability, collections and channel productivity.
- Lead and mentor the regional sales team and field force.
- Identify new markets and appoint strategic channel partners.
- Develop seasonal sales plans aligned with monsoon and winter demand cycles.
- Track competition, pricing, schemes, product trends and market intelligence.
- Ensure effective primary & secondary sales,



stock rotation and distributor productivity.
- Work closely with Product, Marketing, Supply Chain and Production teams.
- Conduct regular market visits and drive territory-wise growth plans. Candidate Profile
- Graduate / MBA in Sales & Marketing preferred.
- 15+ years of experience

in Sales & Business Development. • Robust experience in

East India markets with an established distributor/dealer/retail network. • Candidates from

Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred.

- Proven experience managing large sales teams and zonal/regional businesses.
- Strong understanding of

General Trade, MBO, Distributor & Retail channels .
- Excellent commercial acumen with knowledge of margins, schemes, collections and profitability.
- Willingness to travel extensively across the East Zone. Interested candidates can share their updated CV at: Akshay Solanki [email protected] Unison International

📌 General Manager (West Bengal)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 West Bengal