About the Role -

nWe are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.

nOur primary objective is straightforward:

nGenerate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions.

nThis is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI.

nResponsibilities -

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- Audit our existing Google Ads account and identify what is and isn't working
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- Analyse campaigns, keywords, search terms, bidding, budgets and conversion data
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- Restructure campaigns and ad groups where required
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- Identify high-intent keywords that can generate qualified B2B leads
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- Build and continuously improve negative keyword lists
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- Write and test high-converting search ads
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- Optimise bidding, budgets and geographic targeting
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- Improve Quality Score and overall campaign efficiency
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- Review search terms regularly and eliminate irrelevant spend
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- Improve cost per qualified lead, not just cost per click
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- Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly
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SEO & Organic Searchn

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- Audit our website's current SEO performance
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- Conduct commercial and high-intent keyword research
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- Identify opportunities to rank for searches related to corporate gifting
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- Recommend and implement on-page SEO improvements
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- Improve landing pages based on search intent
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- Develop an SEO content and keyword strategy
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- Work on technical SEO issues where required
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- Track rankings, organic enquiries and lead growth
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Conversion Optimisationnn
- Analyse landing pages and identify why visitors may not be converting
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- Recommend improvements to messaging, calls-to-action, forms and page structure
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- Connect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generation
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What We're Looking Forn

nWe would particularly like to work with someone who:

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- Has proven experience managing Google Search Ads for lead-generation businesses
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- Understands B2B search marketing
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- Has strong knowledge of SEO and keyword strategy
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- Is highly comfortable analysing Search Terms reports and campaign data
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- Understands GA4, Google Tag Manager and conversion tracking
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- Can distinguish between traffic and genuine commercial intent
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- Takes a data-driven approach to optimisation
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- Can clearly explain what should be changed, why, and what impact it should have
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nExperience with corporate gifting, B2B services, e-commerce, HR-related products, employee engagement or similar industries would be an advantage.

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What Success Looks Liken

nThe primary KPIs for this engagement will be:

nQualified leads generated

nCost per qualified lead

nConversion rate

nSearch-term quality

nOrganic search growth

nRelevant keyword rankings

nWe care much more about business enquiries and revenue opportunities than clicks or impressions.

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EngagementnThis is a freelance / contract opportunity.

nWe are looking for someone who can initially conduct a detailed audit, implement improvements, and then continue managing and optimising our Google Search and SEO efforts.

nWhen applying, please share:

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1. Your experience managing Google Search campaigns for lead generation
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2. Examples of results you have achieved
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3. Approximate monthly ad budgets you have managed
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4. Your experience with SEO
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5. How you normally approach auditing an underperforming Google Ads account
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6. Your freelance fee / engagement model
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📌 Freelance Google Ads & SEO Specialist - Lead Generation (Indore)
🏢 Utsah Gifting
📍 Indore