Job Summary The role drives regional tractor sales by managing exchange programs, liquidating used inventory through secondary channels, and expanding application sales, all while ensuring strict SOP compliance and cross-functional alignment.

Key Responsibilities

- Plan and execute exchange promotion activities across focused state dealerships and models.

- Create secondary market networks and channels to liquidate used tractor inventory.

- Build relationships with brokers and motivate dealers to increase sales via exchange programs.

- Generate prospect lists of old tractor owners to drive exchange leads to dealers.

- Drive application sales and growth within the assigned geographic region.

- Monitor competitor activity in the field and report critical market intelligence to headquarters.

- Maintain state-level MIS dashboards and reporting for all exchange sales data.

- Align and roll out planned sales activities with internal and external stakeholders.

- Perform variance analysis comparing actual achievements against planned sales activities.

- Develop course-correction plans when goals or activity targets are missed.

- Train and upgrade the technical, behavioral, and commercial skills of Product Officers (POs).

📌 Exchange Champion (South) (Hyderabad)
🏢 Tractors and Farm Equipment (TAFE)
📍 Hyderabad