Event Strategist – IPs & College Events

Company: Stars N Celebs

Role: Event Strategist – IPs & College Events

Location: Pan India / Mumbai preferred

Experience: 2–6 years in event management, experiential marketing, youth marketing, college events, brand activations, or IP development

Role Overview

Stars N Celebs is looking for an Event Strategist – IPs & College Events to conceptualize, strategize and execute innovative Intellectual Properties (IPs) and events across colleges in India.

The person will be responsible for taking an event/IP from concept → strategy → partnerships → execution → post-event impact, either by directly managing the execution or by coordinating with external event agencies, production partners and college networks.

The ideal candidate should understand college audiences, youth culture, entertainment, creators, brands and experiential marketing, and should be able to turn an idea into a scalable event property.

Key Responsibilities

1. IP Conceptualization & Strategy

- Develop original and commercially viable college-focused IPs and event concepts.
- Identify themes, formats and experiences that appeal to students and young audiences.
- Develop event concepts that can eventually be replicated across multiple colleges and cities.
- Prepare the overall IP strategy, positioning, format, target audience and execution model.
- Explore opportunities to integrate artists, influencers, performers and creators into events.

1. College Event Planning & Execution

- Identify suitable colleges, universities and student communities across India.
- Develop college-wise event strategies and execution plans.
- Coordinate directly with colleges, student bodies, cultural committees and college associations.
- Create event calendars, timelines, budgets and execution plans.
- Ensure smooth coordination between colleges, artists, agencies, vendors and internal teams.

1. Agency & Partner Management





- Identify and evaluate event agencies, production companies and local execution partners.
- Brief agencies clearly on the concept, objectives and expected deliverables.
- Obtain and evaluate proposals and quotations.
- Coordinate with agencies from planning through execution.
- Monitor quality, timelines and budgets to ensure the IP is delivered as envisioned.

1. Brand & Commercial Opportunities

- Identify potential brand sponsorship and partnership opportunities.
- Develop sponsorship/activation concepts that can be integrated naturally into the IP.
- Work with the business team to create commercially attractive event properties.
- Explore revenue opportunities through sponsorships, partnerships, registrations, ticketing, merchandise and other relevant models.

1. Artist & Creator Integration

- Identify suitable artists, influencers, performers and creators for events.
- Develop formats that provide opportunities for emerging talent as well as established names.
- Coordinate artist requirements, appearances, performances and collaborations.

1. Marketing & Promotion

- Develop pre-event, on-ground and post-event promotion strategies.
- Work with the social media/content team to create event campaigns.
- Leverage college communities, student ambassadors, influencers and digital platforms for amplification.
- Develop ideas for reels, contests, challenges and other youth-oriented engagement formats.

1. Research & Innovation

- Continuously research emerging trends in college festivals, youth culture,



entertainment and experiential marketing.
- Track competing college IPs and event formats.
- Identify opportunities to create differentiated and scalable properties.
- Bring fresh ideas that can strengthen the Stars N Celebs ecosystem.

1. Post-Event Analysis

- Measure event performance against defined objectives.
- Analyse attendance, engagement, social reach, leads, brand visibility and other relevant metrics.
- Prepare post-event reports and identify learnings for future editions.
- Build a framework for scaling successful IPs to additional colleges and cities.

Ideal Candidate
- Strong understanding of college/youth culture and events.
- Creative thinker with the ability to convert ideas into executable event concepts.
- Robust project management and organisational skills.
- Comfortable working with colleges, student bodies, agencies, vendors and brands.
- Good negotiation and communication skills.
- Commercially aware and able to think beyond just event execution.
- Willing to travel extensively across India when required.
- Comfortable working in a fast-moving entrepreneurial environment.
- Should be proactive, resourceful and capable of independently taking ownership of projects.

Qualifications A degree in Event Management, Marketing, Mass Communication, Advertising, Hospitality, Management or a related field is preferred, but relevant experience and demonstrated capability will be given equal importance.

What We Are Looking For

We are not looking for someone who simply coordinates events.

We are looking for someone who can ask:

“What should we create, why will students care, how can we execute it, how can we make it commercially viable, and how can we scale it from one college to 100 colleges?”

The candidate should have the entrepreneurial mindset to build IPs, not just manage events.

📌 Event Strategist - IP's & Events ( Colleges ) (Mumbai)
🏢 Stars N Celebs | India's First Artist Platform — Digital Identity · Zero Commission
📍 Mumbai