Entrepreneur in Residence (Building Lyor's D2C Furniture Brand)

Location: Delhi, India

About Lyor

Lyor is building a recent category in premium residential living. The company identifies exceptional homes in prime locations, takes them on long-term leases, transforms and furnishes them to a high standard, and offers them to high-income individuals and to companies housing their CXOs, senior leadership, and key employees.

What most people don't know: Lyor manufactures its own furniture. Every piece inside a Lyor home is designed and built by us.

The Role

We are now turning that furniture vertical into a standalone brand that sells directly to consumers - and we are looking for an Entrepreneur in Residence to build it.

You will own the entire furniture business end to end: the brand, the product line, manufacturing and supply, pricing, sales channels, and growth. This is a zero-to-one build sitting inside a company that already has the factory, the product, and real demand signals from hundreds of furnished premium homes.

This is not a role with a playbook. You will write it.

What You Will Own

- Taking Lyor's in-house furniture manufacturing capability and converting it into a standalone consumer brand
- Defining the brand, positioning,



and product strategy for the furniture line
- Owning go-to-market: D2C channel strategy, pricing, and launch
- Managing the manufacturing and design pipeline behind the product
- Building the team the vertical needs as it scales
- Owning the numbers: revenue, margins, and growth of the furniture business

Who We Are Looking For
- An ex-founder who has built a business from zero to one, or
- Someone who has been an EIR or founder's-office operator inside an extremely fast-growing company
- You have built something substantial before - and can show it
- Gritty and hungry. You are coming to build, not to manage
- Commercially sharp: you understand product, pricing, and where money should and should not be spent
- Extremely high ownership. This vertical is yours

What Success Looks Like Within the first few months, Lyor's furniture vertical operates as a standalone brand with a clear identity, a live D2C sales channel, and its first real consumer revenue - built by you.

If you have built something from nothing and want to do it again with a factory, a product, and a brand waiting to be created - we should talk.

📌 Entrepreneur in Residence (New Delhi)
🏢 Lyor
📍 New Delhi