We are looking for a proactive Email Marketing & Lead Generation Executive who can generate qualified business leads for Digital Marketing, SEO, Website Development, Performance Marketing, and related digital services.

The role will involve researching potential businesses through Google and other online sources, collecting accurate decision-maker/contact data, creating targeted email lists, sending personalized bulk email campaigns, and following up with prospects to generate genuine business enquiries.

Key Responsibilities

- Research and identify potential clients through Google Search, Google Maps, business directories, LinkedIn, company websites, and other relevant sources.
- Build and maintain accurate databases of businesses, including company name, website, industry, location, contact person, designation, email address, and other relevant information.
- Identify businesses that may require SEO, Digital Marketing, Website Development, Google Ads, Social Media Marketing, or other digital services.
- Create targeted email lists based on industry, location, company size, and service requirements.
- Execute cold email and email marketing campaigns, including bulk BCC campaigns and personalized outreach where appropriate.
- Write clear and engaging email subject lines and messages designed to generate replies and enquiries.
- Manage regular follow-ups with prospects who have opened, replied to, or shown interest in previous emails.
- Track campaign performance including emails sent, delivery rate, open rate, replies, interested prospects, meetings, and qualified leads.
- Maintain proper records of leads and update the lead database regularly.




- Continuously test different subject lines, email copy, industries, locations, and targeting methods to improve lead generation.
- Work towards generating 40–50 qualified leads per month, with the potential to exceed the target based on campaign performance.

Required Skills
- Experience in Email Marketing, Lead Generation, or B2B Sales Prospecting.
- Good knowledge of Google Search and online data research.
- Ability to find relevant businesses and identify the right decision-makers.
- Positive understanding of email marketing practices, personalization, segmentation, and follow-up.
- Strong research and data collection skills.
- Good written English and ability to create professional business emails.
- Basic knowledge of Excel/Google Sheets for maintaining lead databases.
- Ability to work independently and consistently achieve daily/weekly outreach targets.

Preferred

Experience generating leads for Digital Marketing Agencies, SEO Companies, Web Development Companies, SaaS companies, IT companies, or other B2B service businesses will be an advantage.

Performance Expectations The candidate will be expected to:

Research → Collect Data → Build Targeted Lists → Send Emails → Follow Up → Qualify Responses → Generate Leads The primary goal is not simply to send a high number of emails, but to generate genuine, relevant and qualified business enquiries that can be converted into clients.

Target

40–50 qualified leads per month

Candidates who can consistently generate higher-quality leads and improve campaign performance will be given preference.

Pay: ₹9,975.57 - ₹33,757.86 per month

Benefits

- Flexible schedule

Work Location: Remote

📌 Email Marketing Executive (India)
🏢 Brandinning
📍 India