Job Purpose

Own the end‐to‐end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‐owned channels. Act as the single‐point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‐led design and data‐driven decision‐making into all digital product initiatives.

Key Responsibilities

Product Strategy & Delivery

Define and execute the digital product roadmap aligned to business and brand priorities Ensure on‐time rollout and adoption of new digital assets across markets Balance global standardization with local market needs Revenue & Performance Ownership

Own digital revenue targets, conversion metrics, and growth KPIs Improve conversion rate, average cheque, and user engagement across platforms Optimize owned and non‐owned digital touchpoints to support overall sales strategy Customer Experience & Optimization

Lead consumer‐led experience design, prototyping, and experimentation Drive continuous optimization of apps, web, and kiosks through A/B testing Ensure delivery of consistent, high‐quality digital experiences across markets Data, Insights & Reporting

Deliver actionable digital insights to Marketing, Operations, and Business teams Publish weekly performance reports vs targets to track revenue, traffic, and adoption Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes Stakeholder & Vendor Management

Lead cross‐functional collaboration with Product, Tech, Design, Marketing, and Operations Manage external vendors and technology partners to ensure quality and timely delivery Education

- B.



Tech / MBA from Tier‐I institute

Experience

12–15 years in Digital Product Management / e Commerce 2–3 years in a Product Head / Product Lead role within Tier‐1 Food Tech or e Commerce Direct ownership of USD 100 M+ digital revenue streams Experience managing multi‐country, multi‐currency, multi‐language platforms Track record of delivering high‐rated (4.5★+) consumer digital applications Tools Knowledge:

Product Analytics & BI

Google Analytics 4, Firebase Analytics Mixpanel, Amplitude, or Adobe Analytics Looker / Tableau / Power BI; comfort writing SQL on Snowflake / Big Query / Redshift Experimentation & Personalization

Optimizely, VWO, Adobe Target Server-side experimentation and feature flagging Personalization / recommendation engines (Adobe Target, Sitecore) App Performance & Attribution

Adjust, Apps Flyer, Branch Crash & performance monitoring: Firebase Crashlytics, Sentry, New Relic, Datadog RUM Customer Engagement, CRM & Loyalty

Clever Tap, Mo Engage, Braze CDPs: Treasure Data, Segment, m Particle Voice of Customer & UX Research

Hotjar, Contentsquare, Full Story, or Log Rocket App store and Play Store review mining Core Skills:

Product Leadership

Strong product mindset with sharp commercial orientation — thinks in revenue, margin, and unit economics,



not just features Ability to set a clear product vision and translate it into a quarterly roadmap with measurable bets Ruthless prioritization using frameworks like RICE, ICE, or weighted scoring; comfort saying "no" Proven ability to ship — move from insight to launch to iteration on tight timelines Commercial & Business Acumen

P& L-aware; understands how digital decisions move topline, conversion, AOV, retention, and contribution margin Comfortable building business cases, NPV / payback models, and investment trade-offs Negotiation skills with vendors, agencies, and platform partners Operating Excellence

Thrives in a fast-paced, high-accountability, matrixed environment (global + 12 markets) Strong project management instincts — risk, dependency, and stakeholder mapping come naturally Comfort operating across global standards and local market realities Stakeholder & Vendor Management

Influences and aligns C-level, country GMs, marketing heads, and tech leadership without formal authority Manages external partners on quality, SLAs, commercials, and roadmap commitments Sets up clear governance — steering committees, RACI, escalation paths Communication

Clear, structured verbal and written communication; can write a one-pager that a CEO will read and a PRD that engineering will build from Solid storytelling with data — turns numbers into narratives that drive decisions Presentation skills suitable for board, executive, and partner audiences People & Culture

Builds and develops high-performing product teams; coaches PMs and analysts Cultural sensitivity for multi-market, multi-language teams (MENA, GCC, and beyond) Customer obsession — bias toward listening to users, store staff, and frontline operators

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