Digital Marketing Specialist – SEO, Paid Media, Social & E-Commerce

Location: Chandigarh / Mohali only

Employment Type: Full-Time

Working Hours: 9:00 AM – 6:00 PM U.S. Eastern Time (EST/ET)

Company: U.S.-Based Multi-Business Group

We are looking for a highly capable Digital Marketing Specialist based specifically in Chandigarh or Mohali to manage and grow the digital presence of multiple U.S.-based businesses.

This is a broad, hands-on marketing role covering SEO, social media marketing, email marketing, SMS marketing, paid advertising, content creation, website management, e-commerce maintenance, and digital campaign execution.

We are looking for someone who can take ownership of day-to-day digital marketing activities across multiple businesses, manage different platforms, keep websites and online content current, and work closely with the team on product and inventory-related updates whenever required.

Working Hours

This position requires the selected candidate to work according to U.S. Eastern Time business hours: 9:00 AM to 6:00 PM ET, Monday through Saturday.

Candidates must be fully comfortable working these hours from India on a consistent basis. The schedule will correspond to evening/night hours in Chandigarh/Mohali and may shift by approximately one hour during the year due to U.S. daylight saving time.

Key Responsibilities

- Plan, manage, and execute digital marketing activities across multiple businesses
- Develop and implement SEO strategies to improve organic rankings, website traffic, and local visibility
- Perform keyword research, competitor analysis, on-page SEO, local SEO, content optimization, and basic technical SEO
- Manage and optimize Google Business Profiles
- Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms
- Manage social media marketing across platforms such as Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms required by the company
- Create and maintain social media content calendars
- Design and publish posts, promotional graphics, banners, reels, videos, and other digital content
- Monitor engagement, audience growth, and campaign performance
- Manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, Meta Ads Manager, and other paid media platforms required by the company
- Create campaign strategies, audiences, advertisements, promotional offers, and landing pages
- Monitor advertising budgets and optimize campaigns based on performance
- Track metrics such as traffic, leads, conversions,



CPC, CTR, ROAS, and sales
- Manage email marketing campaigns
- Manage SMS marketing campaigns
- Build promotional campaigns, automated flows, customer retention campaigns, announcements, and seasonal marketing
- Maintain marketing calendars and coordinate promotions across multiple businesses

Website & E-Commerce Management
- Maintain and update company websites and e-commerce platforms
- Keep website content, promotions, banners, images, pricing, and product information accurate and current
- Review websites regularly for outdated content, incorrect pricing, broken links, missing images, or other issues
- Update product listings, descriptions, images, categories, promotional information, and other website content
- Coordinate website updates with the internal team
- Support product and inventory updates whenever required by the business
- Work with the team to add or update inventory, product information, pricing, images, descriptions, and related data across company systems
- Inventory and catalog responsibilities are considered part of the role and should be handled whenever needed as part of normal team operations

WordPress & Technical Skills – Strong Advantage Candidates with website management experience will receive strong preference.

Experience with the following is highly desirable:

- WordPress
- WooCommerce
- Website page builders
- Website content management
- Plugin management
- Basic website troubleshooting
- HTML
- CSS
- Basic JavaScript
- Basic coding or development experience
- Landing page creation
- Website speed and performance optimization
- Basic technical SEO

The ability to independently make basic website changes without relying on a developer for every update will be a major advantage. Required Skills & Experience

Candidates should have robust practical experience in several of the following areas:

- Digital Marketing
- SEO
- Local SEO
- Social Media Marketing
- Paid Advertising
- Google Ads
- Meta Ads
- Facebook & Instagram Marketing
- Email Marketing
- SMS Marketing
- Content Marketing
- Graphic Design
- Website Management
- E-Commerce Management
- Product Catalog Management
- Google Business Profile Management




- Marketing Analytics

Ideal Candidate We are looking for someone who:
- Is currently based in Chandigarh or Mohali
- Is fully comfortable working 9:00 AM–6:00 PM U.S. Eastern Time
- Can manage multiple businesses and marketing platforms at the same time
- Has strong hands-on digital marketing experience
- Understands both organic and paid marketing
- Can independently execute campaigns, not just provide strategy
- Has robust written English
- Has excellent attention to detail
- Is highly organized and dependable
- Can manage deadlines and prioritize multiple tasks
- Can identify problems and opportunities without waiting for constant instructions
- Is comfortable working with product catalogs, website content, inventory data, and marketing platforms
- Is willing to support the team across related digital, website, e-commerce, and inventory responsibilities as needed
- Is comfortable learning new software and systems

Experience working with a U.S.-based company, digital marketing agency, e-commerce business, retail group, or multiple-client environment is highly preferred.

Important

This is not a social media-only role and not an SEO-only role.

The selected candidate will be expected to work across the company's complete digital marketing ecosystem, including:

SEO + Social Media + Email Marketing + SMS Marketing + Paid Advertising + Content Creation + Website Management + E-Commerce + Product & Inventory Updates

We are looking for someone who is flexible, technically capable, marketing-focused, and comfortable supporting multiple businesses as part of a team.

How to Apply

Please send your resume along with:

- Current location
- Current and expected monthly salary
- Total years of digital marketing experience
- SEO experience and tools used
- Paid advertising platforms previously managed
- Social media platforms previously managed
- Email and SMS marketing platforms used
- WordPress / WooCommerce experience
- Any HTML, CSS, JavaScript, or coding experience
- Examples of websites, SEO results, social media campaigns, paid advertising campaigns, or marketing work
- Portfolio, if available
- Availability to start
- Confirmation that you are comfortable working 9:00 AM–6:00 PM U.S. Eastern Time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Paid time off

Education:
- Bachelor's (Required)

Experience:
- Marketing: 2 years (Required)

Language:
- English (Required)

Location:
- Chandigarh, Chandigarh (Preferred)

Work Location: In person

📌 Digital Marketing Specialist – SEO, Paid Media, Social & E-Commerce (Chandigarh)
🏢 Lobanas Management
📍 Chandigarh