Senior Digital Marketing Executive – Ads & Lead Generation

nExperience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – Onsite

nAbout the Role :

nWe are looking for a Senior Digital Marketing Executive who is experienced in running paid advertising

ncampaigns and generating high-quality leads for a software/IT business. The ideal candidate should have

nstrong hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets.

nKey Responsibilities :

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- Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.
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- Develop strategies to generate high-quality B2B leads for our software products and services.
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- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
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- Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.
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- Create and test different ad copies, creatives, landing pages, and audience segments.
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- Manage and optimize monthly advertising budgets effectively.
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- Track leads and campaign performance through Google Analytics, Google Tag Manager,



and conversion tracking.
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- Analyze campaign data and prepare regular performance reports.
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- Work closely with the Sales Team to improve lead quality and conversion.
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- Identify recent paid marketing opportunities and continuously improve lead-generation strategies.
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- Stay updated with the latest trends, tools, and changes in digital advertising platforms.
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nRequirements :

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- 2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.
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- Strong experience with Google Ads and Meta Ads.
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- Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies.
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- Good understanding of campaign analytics and performance metrics.
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- Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.
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- Strong analytical and problem-solving skills.
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- Ability to manage campaigns independently and take ownership of performance.
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- Good communication and reporting skills.
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📌 Digital Marketing Specialist - Paid Ads & Lead Generation (Devsaki)
🏢 WebLedger
📍 Devsaki