Digital Marketing Executive

Company: Enorme Life Sciences Pvt. Ltd.

Location: Mohali, Punjab

Salary: ₹35,000 – ₹50,000 per month

Experience: 3–6 years

Employment Type: Full-time

Industry: Nutraceuticals / Health & Wellness / Manufacturing

Job Summary

Enorme Life Sciences Pvt. Ltd. is looking for an experienced and result-oriented Digital Marketing Executive to join our team in Mohali. The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing activities to increase brand visibility, generate quality leads, improve online presence, and support business growth.

The ideal candidate should have strong practical knowledge of digital marketing platforms and be capable of independently handling day-to-day digital marketing activities, paid advertising campaigns, social media, SEO, lead generation, website performance, analytics, and reporting.

Key ResponsibilitiesDigital Marketing Strategy

- Develop and execute digital marketing strategies according to company objectives.
- Plan monthly and weekly digital marketing activities and campaigns.
- Identify suitable digital channels for brand awareness, lead generation, and customer acquisition.
- Monitor market trends, competitor activities, and emerging digital marketing opportunities.
- Suggest new ideas and strategies to improve online visibility and business performance.

Google Ads & Paid Advertising
- Plan, create, manage, and optimize Google Ads campaigns.
- Conduct keyword research and identify relevant search terms.
- Manage search, display, remarketing, and other relevant paid campaigns.
- Monitor campaign performance, CPC, CTR, conversions, cost per lead, and ROI.
- Optimize campaigns based on performance data.
- Manage advertising budgets effectively and avoid unnecessary expenditure.
- Prepare regular performance reports for paid campaigns.

Meta Ads
- Create and manage advertising campaigns on Facebook and Instagram.
- Develop appropriate audience targeting strategies.
- Test different creatives, ad copies, audiences, and campaigns.
- Monitor leads, engagement, cost per lead, and conversion performance.
- Optimize campaigns to improve lead quality and reduce acquisition costs.

Lead Generation
- Develop and implement digital strategies for generating quality B2B and B2C leads.
- Identify relevant target audiences and customer segments.
- Manage lead generation campaigns through Google, Meta, social media, website, and other digital platforms.
- Track and monitor leads from different marketing channels.
- Coordinate with the Sales and Business Development teams for lead follow-up and conversion.
- Analyze lead quality and recommend improvements to marketing campaigns.

SEO & Website Management
- Develop and implement basic on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.




- Optimize website content, pages, headings, meta titles, descriptions, and other SEO elements.
- Monitor website traffic, rankings, organic performance, and conversions.
- Identify technical and content-related SEO issues and coordinate for their improvement.
- Work on improving organic search visibility and website performance.

Social Media Marketing
- Manage the company's social media platforms.
- Plan and maintain a social media content calendar.
- Coordinate with the content/design team for posts, creatives, videos, and promotional content.
- Develop campaigns to improve reach, engagement, followers, and brand awareness.
- Monitor social media performance and prepare regular reports.
- Respond to relevant customer interactions and coordinate with the concerned team when required.

Content & Campaign Coordination
- Coordinate with the Graphic Design and Content teams for digital marketing requirements.
- Provide campaign briefs, content requirements, and creative concepts.
- Review marketing content before publishing.
- Ensure consistency in brand communication across digital platforms.
- Plan promotional campaigns for products, services, events, and business initiatives.

Analytics & Reporting
- Track and analyze digital marketing performance.
- Monitor website traffic, leads, conversions, campaign performance, and other key metrics.
- Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising dashboards.
- Prepare weekly and monthly digital marketing performance reports.
- Identify areas of improvement based on campaign data.
- Maintain proper records of campaigns, budgets, leads, and performance.

Market & Competitor Research
- Conduct regular competitor research and digital market analysis.
- Monitor competitor websites, social media, advertising strategies, and online activities.
- Identify recent trends, opportunities, and digital platforms relevant to the business.
- Provide suggestions for improving the company's digital presence.

Coordination with Internal Teams
- Coordinate with Sales, Business Development, Product, R&D;, and other relevant departments.
- Understand product/service requirements and develop suitable digital campaigns.
- Coordinate with the sales team to understand lead quality and conversion.
- Ensure marketing campaigns are aligned with business requirements.
- Follow up on campaign-related tasks and ensure timely completion.

Required Skills




- Strong knowledge of digital marketing concepts and strategies.
- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of SEO and keyword research.
- Experience in lead generation and campaign management.
- Knowledge of social media marketing.
- Understanding of Google Analytics and Google Search Console.
- Good analytical and reporting skills.
- Strong communication and coordination skills.
- Ability to analyze campaign data and take corrective action.
- Good knowledge of MS Excel/Google Sheets.
- Ability to manage multiple campaigns and tasks simultaneously.
- Result-oriented and target-driven approach.

Experience Requirements
- 3–6 years of relevant experience in Digital Marketing.
- Experience in B2B lead generation will be preferred.
- Experience in Nutraceutical, Pharmaceutical, Healthcare, FMCG, Manufacturing, or related industries will be an advantage.
- Candidates should have practical, hands-on experience rather than only theoretical knowledge.

Educational Qualification
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- A certification or additional qualification in Digital Marketing will be an advantage.

Key Performance Areas (KPIs) The selected candidate will be expected to contribute towards:
- Quality lead generation
- Cost per lead optimization
- Google Ads and Meta Ads performance
- Website traffic and conversions
- SEO rankings and organic traffic
- Social media growth and engagement
- Campaign ROI
- Lead-to-conversion improvement
- Digital brand visibility
- Timely reporting and campaign execution

Salary ₹35,000 – ₹50,000 per month, depending on the candidate's experience, skills, and interview performance.

Performance-based incentives may be applicable based on company policy and performance.

Job Location

Enorme Life Sciences Pvt. Ltd.

Plot No. C-1, Industrial Area, Near PSPCL,

Mohali – 160055, Punjab

Candidates from Mohali, Chandigarh, and nearby areas will be preferred.

Employment Details

Job Type: Full-time

Experience: 3–6 years

Salary: ₹35,000–₹50,000 per month

Location: Mohali, Punjab

Work Mode: On-site

How to Apply

Please apply only if you genuinely believe your profile matches the mentioned requirements and you are seriously interested in the position.

To apply, please send the following details to our HR team on WhatsApp at +91 90567 85212:

Your current location

Total relevant experience

Current salary (CTC)

Expected salary

Notice period / joining availability

Preferred time for call or office visit/interview

LinkedIn link (MANDATORY: Applications without a valid LinkedIn profile link will be strictly rejected)

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 Enorme Life Sciences
📍 Sahibzada Ajit Singh Nagar