About The Company

TopHat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services. We are committed to delivering personalized solutions that meet the unique needs of each client, fostering organizational growth and efficiency. Our expertise spans various HR domains, including talent acquisition, employee engagement, compliance, and strategic HR planning.

With a focus on quality and professionalism, TopHat HR aims to build long-term partnerships with organizations seeking to optimize their human capital and achieve their business objectives.

About The Role

We are seeking a proactive and detail-oriented Digital Marketing Specialist to join our dynamic team. In this role, you will serve as a key liaison between our client, a rapidly expanding advertising agency in Canada, and our internal teams. Your primary responsibility will be to manage client accounts, ensuring the seamless execution of digital marketing campaigns across various channels such as SEO, SEM, social media, and content marketing.

You will play a crucial role in maintaining strong client relationships, understanding their business goals, and delivering measurable results that contribute to their growth. This is a permanent work-from-home position with a shift from 7:30 PM to 3:30 AM IST, offering an excellent opportunity to work with a forward-thinking organization that values innovation and client satisfaction.

Qualifications The ideal candidate will possess a bachelor’s degree in Marketing, Business, Communications, or a related field. Candidates should have 2 to 4 years of experience in client servicing, account management, or project management within a digital marketing agency environment. A strong understanding of digital marketing channels,



including SEO, SEM, social media marketing, content creation, and web development, is essential.

Excellent communication, presentation, and relationship-building skills are required to effectively interact with clients and internal teams. Candidates must demonstrate strong organizational abilities, multitasking skills, and meticulous attention to detail. Proficiency in project management tools such as Trello, Asana, Teamwork, or Basecamp will be considered an advantage.

Responsibilities

Client Servicing & Account Management:

- Act as the primary point of contact for assigned clients, fostering strong and lasting relationships.
- Gain a thorough understanding of client requirements, business objectives, and challenges to tailor digital marketing strategies accordingly.
- Present campaign strategies, performance reports, and updates in a clear and qualified manner to clients.
- Address client queries promptly, resolve issues efficiently, and ensure high levels of client satisfaction.

Project Management

- Oversee the end-to-end execution of digital marketing projects, including SEO, PPC, social media, content marketing, email campaigns, and web development.
- Coordinate with internal teams such as creative, content, design, SEO, paid ads, and development to meet project deadlines and budgets.
- Monitor project progress, track key performance indicators (KPIs),



and provide regular updates to clients and internal stakeholders.
- Maintain comprehensive documentation of client requirements, project scope, and deliverables for transparency and accountability.

Strategic & Operational Support

- Identify opportunities for account growth through upselling and cross-selling digital marketing services.
- Conduct competitor and industry research to infuse fresh ideas into client campaigns.
- Ensure all campaigns adhere to best practices, meet quality standards, and align with client objectives.
- Support internal process improvements to enhance client servicing and operational efficiency.

Benefits Our client offers a competitive salary package of up to 75,000 INR per month, along with the flexibility of permanent work-from-home arrangements. The role provides an excellent platform for professional growth within a fast-paced digital marketing environment. Employees will have access to ongoing training and development opportunities, enabling them to stay updated with the latest industry trends and tools. Additionally, the organization fosters a collaborative and inclusive work culture that values diversity, innovation, and continuous improvement. This position also offers a shift timing from 7:30 PM to 3:30 AM IST, accommodating individuals seeking night shifts or flexible working hours.

Equal Opportunity

TopHat HR is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds, perspectives, and skills. We are dedicated to providing reasonable accommodations at any stage of the hiring process to ensure equal access for all candidates.

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