Company Description India’s Future Investors (IFI) is India’s Money Entertainment TV Reality Show, where money knowledge, time pressure, and real-world decision-making come together in competitive challenges. The show explores how people think, prioritize, and act with money when the clock is ticking and stakes are high. IFI combines financial intelligence, human behavior, and entertainment to discover “India’s Money Rockstar.” Audiences are invited not only to watch but also to participate, compete, and follow the journey as contestants prove their understanding of money under pressure.

The show is produced under the #IndiasFutureInvestors #IFI #MoneyEntertainment #MoneyRockstar #BullVale banner, offering a unique platform at the intersection of finance and entertainment.

? We’re Hiring: Digital Marketing Manager | IFI TV Show

IFI TV Show is building its in-house digital marketing team. We’re looking for a Digital Marketing Manager with strong performance marketing expertise to drive participant registrations, expand audience reach, and deliver measurable campaign results.

This is a hands-on role requiring experience planning, running, and optimising paid digital campaigns.

What you’ll do

- Plan and execute digital campaigns focused on participant registrations, audition applications, and show awareness.
- Manage paid advertising across Meta Ads, Google Ads, and YouTube, including targeting, budgets, bidding, and optimisation.
- Own campaign performance against targets for completed registrations, cost per registration, and conversion rates.
- Build and improve the registration journey—from the first ad click to a completed application.
- Set up and verify conversion tracking using GA4, Google Tag Manager, and platform tracking tools, coordinating with website support where needed.




- Run retargeting campaigns to bring back interested visitors and people who haven’t completed registration.
- Test audiences, ad copy, banners, videos, and landing pages to identify what drives quality registrations.
- Brief the Creative Art Director, copywriter, designer, and reels team on campaign requirements and performance insights.
- Coordinate paid campaigns with organic social media, content, and promotional activity.
- Work with the registration team to assess application quality and improve follow-up campaigns.
- Monitor spending and share explicit reports on results, learnings, and next steps.

What we’re looking for

- Proven experience in digital and performance marketing, with direct responsibility for paid campaign execution and budgets.
- Experience with large-scale TV shows, television networks, or media and entertainment brands is strongly preferred.
- Demonstrated success generating registrations, audition applications, event sign-ups, or comparable conversions.
- Strong practical knowledge of Meta Ads Manager, Google Ads, YouTube advertising, GA4, and conversion tracking.
- Experience with retargeting, audience segmentation, A/B testing, and landing page optimisation.
- Ability to connect campaign data to practical decisions and explain results clearly.
- Strong collaboration skills and the ability to manage time-sensitive campaign launches.

How to apply

Send us a LinkedIn message with your CV and relevant campaign examples. Include your personal role, platforms used, approximate budgets, completed registrations or conversions generated, and cost per result. Confidential figures may be shared as ranges.

This is an in-house role with IFI’s digital marketing team.

#Hiring #DigitalMarketingManager #PerformanceMarketing #MetaAds #GoogleAds #EntertainmentMarketing #IFITVShow

📌 Digital Marketing Manager (Noida)
🏢 India's Future Investors - Money Entertainment TV Reality Show
📍 Noida