13 Sep
|
Piegon Media
|
Panchkula
13 Sep
Piegon Media
Panchkula
About Piegon Media Pvt Ltd is a fast-growing digital marketing company in Panchkula. We promote healthcare services business.
The Role
We're looking for a hands-on Marketing Executive to drive measurable growth across SEO, content, paid, creative, and CRM. This is not a strategy-only role. You'll set direction and stay close to the work — reviewing SEO briefs, approving creative, jumping into ad accounts when needed.
If you've graduated from execution. What You'll Own Manage SEO report, creative/video . Set weekly priorities, run performance reviews, coach and develop. Organic strategy across India. Local pack rankings, GBP performance, citation health, review velocity.
Manage Google
Ads and Meta Ads spend across locations. Own CAC, CPL, and ROAS by market. Direct the content calendar, brief the creative team, ensure brand consistency across all channels. Website & optimization — Direct freelance web developers on site improvements, landing pages, CRO tests, technical SEO fixes, and page speed.
Own the roadmap; the developers execute. Reporting — Deliver a weekly marketing scorecard to the Director with clear numbers: leads by location, cost per lead, conversion rates, organic growth, ad performance, funnel metrics. AI search / AEO / GEO — Stay ahead of how AI Overviews, ChatGPT, and Perplexity are changing healthcare search.
We're investing here early.
What We're Looking For Required:
1–4 years of digital marketing experience Proven track record scaling SEO for a multi-location or service business Hands-on experience with Google Ads, Meta Ads, GA4, GSC, and contemporary SEO tools Comfortable working with a CRM (Zoho, HubSpot, Salesforce, or similar) to track leads, campaigns, and funnel performance Comfortable directing web developers and reviewing technical work (you don't need to code, but you need to know what to ask for) Strong analytical mindset — can build a scorecard, defend a number, kill a losing channel Experience managing offshore or distributed teams Direct, honest communication style — comfortable pushing back and defending decisions Strongly preferred: Healthcare, medical, Pharmaceutical or other YMYL/regulated industry experience Multi-location or multi-unit service business experience Familiarity with AEO/GEO and AI search optimization Key Responsibilities Paid Advertising & Campaign Management Manage and optimize Indeed Ads, Google Ads, Meta Ads, and LinkedIn campaigns Create high-performing ad creatives, copy, and targeting strategies Continuously improve CPL, CTR, and conversion rates Align hiring and intake campaigns with real-time business needs Nice to have: CRO / landing page optimization background Experience marketing a scale-up business Marketing automation and email nurture flow design
📌 Digital Marketing Executive – SEO & Paid Ads | 1–4 Years | Day Shift | Panchkula
🏢 Piegon Media
📍 Panchkula