Plan and execute digital marketing strategies to increase sales, leads, and brand awareness. Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns. Handle campaign strategy, audience targeting, retargeting, budget allocation, and scaling.

Monitor ROAS, CPA, CPC, CTR, CPM, conversion rate , and other key performance metrics. Develop strategies for e-commerce and D2C sales growth . Coordinate with graphic designers and content teams for high-converting ad creatives.

Conduct competitor research, market analysis, and customer/audience research. Plan offers, promotions, landing pages, funnels, and remarketing campaigns. Manage SEO strategy, keyword research, website traffic growth, and organic visibility.





Work with website/e-commerce teams to improve conversion rates and customer experience. Set up and monitor tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API . Perform A/B testing of creatives, audiences, landing pages, and campaign strategies.

Prepare weekly/monthly reports covering advertising spend, revenue, ROAS, CAC, and overall performance. Identify recent digital channels and growth opportunities. Lead and guide junior digital marketers and coordinate with agencies/vendors when required.

📌 Digital Marketing Executive (New Delhi)
🏢 Armoris Pharma Private
📍 New Delhi