Work Details:

Location: WFO, Gurgaon

Experience: 25 years

Role Type: Full-time

Why am I Hiring?

I'm Tanuj, a founder at MatAll. We're building the layer that helps contractors, builders, designers and homeowners find and order construction materials, delivered fast.

We're early, a lot of this role isn't defined yet, and that's on purpose. I need someone to help build the playbook, not just run one I've already written.

What you will OWN?

Social Media

- Run our presence, content calendar, and content creation (reels, posts, stories)
- Test formats, double down on what works

Performance Marketing

- Plan and run Meta and Google campaigns end to end: targeting, budgets, creatives, landing pages
- Write or brief the creative yourself
- Kill what fails fast, scale what works
- Own CPL, CAC, ROAS: and tell us what the spend actually got us

Lead Generation & Growth

- Find and test new acquisition channels
- Work with sales to understand lead quality, not just lead count
- Run cheap experiments before spending real budget

Reporting

- Keep one dashboard that tells the truth
- Tell us what to stop, start, and scale with numbers

What we need from you? 2-5 years running digital marketing, social, performance, or growth hands-on, not just briefing others

- Real comfort with CPL, CAC, CTR, conversion, ROAS
- Can make content/ad creative yourself,



or get it made fast
- Comfortable in a spreadsheet, not just a content calendar
- Clear writer and communicator
- Moves rapid from idea to execution to measurement, without being pushed

Bonus points:

- Early-stage startup experience
- Built campaigns from zero, not just managed an agency
- Comfortable in Canva/CapCut
- Worked in marketplaces, real estate, interiors, or construction

What this definitely is not?

- Not a 9-to-6 "post and report" job.
- If something's broken in your funnel, you fix it, you don't update.
- You'll end up doing things outside the JD.
- That's normal here, not scope creep.

Who will succeed here?

- You're genuinely fine with ambiguity.
- You take ownership without being told to.
- You care what actually happened to the business, not how busy the week looked.

If you want a fully defined role with someone else owning the outcome, this isn't it. What success 6 months down the line will look like

- A digital presence people recognise
- A repeatable paid acquisition engine
- Leads sales actually wants
- We know our CAC, CPL, conversion and ROAS cold
- Digital marketing shows up as measurable growth, not a cost I have to justify

If you want to own the outcome, not just the activity, let's talk.

📌 Digital Marketing Lead (Gurugram)
🏢 Talinkd Solutions
📍 Gurugram