: Digital Marketing, Content & Community Lead / Executive
Company: Xipper
Job Type: Full-time
Work Mode: Remote
Experience: 2–3 Years (Brand-led company / SaaS / Tech background required; Portfolio mandatory)
Remuneration: ₹30,000 – ₹35,000 per month Performance-Based Incentives
Working Days: 6 Days a Week
Location: Remote (India)
About Xipper
Xipper is an agile, high-growth TravelTech & HospitalityTech startup dedicated to empowering hotels, resorts, boutique stays, hostels, and BnBs with smart digital infrastructure. Our unified platform integrates property management (PMS), automated check-in/out workflows, online distribution, and guest engagement solutions to modernize how hospitality businesses scale.
Website: www.xipper.in
LinkedIn: Xipper
Role Overview
We are looking for a creative, strategic, and high-energy Digital Marketing, Social Media & Content Marketing Executive to take complete ownership of our brand voice, organic digital footprint, and industry community.
In this role, you will define and execute our content and marketing strategy, produce viral visual and video formats (including AI-powered reels), build collaborative creator/influencer partnerships, and establish an active WhatsApp & social community of hoteliers. You will spearhead our knowledge-sharing initiatives—webinars, YouTube shows, and educational series—positioning Xipper as the thought leader in hotel revenue growth and tech adoption.
Key Responsibilities
- Content Strategy, Social Media & Video Production
- End-to-End Content Strategy: Architect, plan, and execute a high-converting content and brand marketing strategy across LinkedIn, Instagram, YouTube, X, and meta-channels..
- Camera-Facing & Short-Form Video: Conceptualize, script, and feature in engaging Reels/Shorts; showcase comfort on-camera explaining tech concepts, feature breakdowns, and hospitality insights..
- AI-Powered Content & Reel Creation:
Leverage cutting-edge generative AI video, audio, and visual tools to scale reel output, automate repetitive formats, and design eye-catching collateral..
- Influencer & Creator Collaborations: Source, pitch, and manage end-to-end partnerships with travel influencers, hospitality creators, and B2B tech voices to expand organic reach..
2. Community Building & Hotelier Engagement
- WhatsApp Community & Channel Ownership: Build, curate, and scale an exclusive WhatsApp Community & Channels for hoteliers, property managers, and BnB hosts..
- Knowledge Series & Best Practices: Plan and produce regular educational series addressing operational bottlenecks, staffing challenges, dynamic pricing, and revenue management..
- Webinars, Seminars & YouTube Engine: Structure and execute live webinars, virtual panels, and dedicated YouTube masterclasses educating property owners on running hotels professionally with contemporary tech..
- Continuous Industry Dialogues: Foster ongoing two-way discussions with hoteliers to understand ground-level pain points, turning community feedback into relevant content themes..
3. Cross-Functional GTM & Brand Development
- Internal Stakeholder Alignment: Coordinate seamlessly with internal copywriters, UI/graphic designers, growth hackers, product leads, and leadership to bring Go-To-Market (GTM) campaigns to life..
- B2B SaaS Storytelling: Translate complex product functionalities and AI innovations into digestible value propositions, case studies, blogs, email newsletters, and sales-enablement material..
- Performance Tracking & Growth:
Monitor social engagement, community participation, retention, and referral-driven inbound leads to continuously optimize content resonance..
Requirements & Qualifications
- Experience: 2–3 years of hands-on digital, content, and social media marketing experience in a brand-led company, B2B SaaS, or fast-scaling tech startup..
- Portfolio Mandatory: A proven portfolio or live links demonstrating past brand campaigns, published video content, scripts, reels, or community initiatives..
- Video & Visual Aptitude: Confident on-camera presence, strong eye for visual storytelling, and proficiency in tools like Canva, CapCut/Premiere, and AI video suites..
- Community Leadership: Demonstrated ability to initiate, nurture, and moderate engaged digital groups (specifically WhatsApp communities/channels or LinkedIn groups)..
- Communication & Domain Curiosity: Exceptional English communication and copywriting skills; a keen interest in understanding hotel operations, revenue metrics, and hospitality tech..
- Notice Period: Immediate joiners or candidates with a short notice period (15 days or less) will be given strong priority..
- Education: Bachelor’s degree in Marketing, Mass Communication, Journalism, Media Studies, Business Administration, or a related discipline..
Work Setup & System Requirements
- Must own a high-performance laptop, a capable smartphone (with good video recording quality), and a reliable high-speed internet connection for remote work..
Why Join Us?
- Lead the brand and content voice of a category-defining TravelTech startup..
- Freedom to experiment with generative AI tools, creative formats, and community-led growth strategies..
- Remote-first working environment with lucrative performance incentives..
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits
- Work from home
Work Location: Remote
📌 Digital Marketing & Content Marketing Executive (India)
🏢 Xipper
📍 India