What is the role

Tapping, delivering and growing serviceable demand every month & quarter to all business lines

Team: Growth Marketing | myHQ

Location: Bangalore

About MyHQ myHQ is India’s largest flexible workspace solutions platform. We empower today’s workforce with the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+

cities, we’ve served over 100,000 professionals and businesses.

Backed by ANAROCK, one of India’s largest real estate consultancies, we’re now scaling across the country with a strong focus on enterprise growth and product-led acquisition.

Why this role exists

Digital already drives a large part of our pipeline.

But scale brings a new problem: quality > quantity.

We’re looking for someone to own digital acquisition as a business function, not a collection of channels.

This Role Exists To

- Build predictable inbound demand
- Scale enterprise-quality leads
- Make smart bets across paid, organic and platform-led acquisition
- Ensure every rupee spent or page published ties back to revenue

Key Responsibilities End-to-End Digital Demand
- Own all digital lead-generation channels, organic and inorganic:

○ SEO ○ Paid Search (Google)

○ Paid Social (Meta, LinkedIn, etc.)

○ Organic content & distribution





○ Lead efficiency: Driving projects around ABM/outreach, ⁠cross sell / upsell, journeys & comms on existing database

- Define channel-wise roles across funnel stages (discovery → intent → conversion).
- Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.

Performance Marketing (Paid Channels)
- Own and scale paid acquisition across:

○ Google Search ○ Meta (Facebook & Instagram)

○ LinkedIn and other relevant B2B platforms

- Decide where paid makes sense and where it doesn’t.
- Drive:

○ Audience & intent segmentation ○ Landing page & funnel optimisation
- Reduce dependence on low-quality or brand-only traffic.

Organic Growth & Compounding Channels
- Own SEO as a long-term growth moat (tech, content, authority).
- Build organic demand via:

○ Search-led content ○ Programmatic pages (cities, categories, use cases)

○ Local SEO and platform presence

- Ensure organic efforts compound and lower blended CAC over time.

Platform-Led & Experimentation Channels
- Identify and test recent lead-gen surfaces:

○ Aggregators ○ Listing platforms

○ Partnerships with demand marketplaces

- Run rapid experiments to validate:

○ Channel viability ○ Lead quality

○ Scalability

- Kill what doesn’t work - quickly.

📌 Digital Growth Head (Bangalore East)
🏢 myHQ by ANAROCK
📍 Bangalore East