About the Role Performance Guru works with premium brands and real estate developers to create AI-generated video content that is indistinguishable from high-end traditional production. We already have the technical execution covered — AI video editors who can generate, stitch, and composite footage. What we need is someone to own the creative vision behind every piece of content: what we show, how we show it, when we cut, and what it feels like.

This is a direction role. You will be the person who looks at a raw AI video draft and says /"the pacing is wrong here,/" /"this needs a slower push-in,/" /"the music should build here, not there,/" or /"we need to open on the facade at golden hour, not the lobby./" You think like a film director and a brand strategist at once. ## What You'll Own - Visual storytelling — defining the narrative arc of every video: what story a 30-second property walkthrough or brand film is actually telling, not just what it shows - Shot direction — specifying camera movement, framing, angles, and sequencing for AI-generated shots (drone reveals, interior push-ins, lifestyle cutaways, hero shots) - Pacing & transitions — deciding cut timing, transition style, and rhythm so videos feel cinematic rather than assembled - Sound & music direction — selecting or briefing music, sound design, and how audio should sync to visual beats - Creative briefs — translating a client's brand positioning (luxury, minimalist, aspirational, heritage, etc.)



into a concrete shot list and mood direction for the production team - Quality control — reviewing AI-generated drafts against your creative brief and giving specific, actionable direction for revisions - Reference building — maintaining a library of cinematographic references (real estate cinematography, luxury brand films, top commercial directors) to brief against ## What You Won't Do - Manage client accounts or sales (that sits with account/strategy teams) ## Who You Are - Background in film direction, cinematography, commercial/ad direction, or video creative direction — traditional production experience is a strong plus, even without AI tooling experience - Understand what makes real estate and luxury property content feel premium: light, scale, material texture, sense of space, lifestyle aspiration - Understand premium brand storytelling — how positioning (heritage, minimalism, exclusivity, innovation) translates into visual choices - Robust reference vocabulary: can name and articulate why a shot works, citing directors, cinematographers, or commercial work - Comfortable giving precise, technical creative feedback (not just /"make it better/" — but /"the push-in is too fast, slow it to 4 seconds and hold on the reflection/") - Bonus: familiarity with AI video generation tools (Runway, Kling, Veo, Luma, Pika) — not required, but helps you brief more effectively ## Why This Role Matters Every AI studio can generate a video. Almost none can direct one.

This role is the differentiator between /"AI-made content/" and /"content nobody can tell is AI-made./" You're the taste and judgment layer that turns technical capability into premium creative output.

📌 Creative Director (Film and AI video) (Narela)
🏢 Per4mance Guru (Not Just A Performance Marketing Agency)
📍 Narela