ABOUT SMILE

Smile is a national digital health company founded in 2006 comprising five divisions, including the National Dental Network and Health Fund Partnerships.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

We have operated successfully with a globally distributed team since 2017 and continue to grow across multiple areas of the business.

ROLE OBJECTIVE

As a Creative Design Lead at Smile, your focus is to elevate the brand's visual identity and user experience to help achieve Smile's ambitious growth and retention goals in both retail and corporate dental cover segments. This role requires leveraging cutting-edge design practices and artificial intelligence (AI) tools to create compelling, scalable, and customer-centric designs that resonate with Smile’s mission of revolutionising quality healthcare accessibility and affordability.

AMAZING REASONS TO WORK WITH SMILE

- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.

- Full time Position: Secure a stable and consistent work schedule.

- Similar Time Zone: Work seamlessly with a team in a compatible time zone.

- Established Company: Join a nearly 20-year-old successful & growing organisation.

- National Presence: Be part of a national Australian company.

- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.

- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.

- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.

- Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.

- Creative Freedom: Bring your unique design vision to life while collaborating with an innovative and forward-thinking team.

- High-Impact Role: Play a critical role in shaping the company’s brand identity and user experience across digital platforms.





- Diverse Projects: Work on a wide variety of design tasks, including UI/UX design, marketing collateral, and brand development, ensuring a dynamic and ever-evolving workload.

- Professional Growth: Access opportunities for continuous learning and skill development in design and related fields.

- Portfolio Development: Build a world-class portfolio by contributing to meaningful and high-visibility projects.

- User-Centred Design Focus: Be part of a team that values and prioritises user-centred design principles to create intuitive and impactful user experiences.

KEY RESPONSIBILITIES****1.

Brand

Identity

- Develop and refine Smile’s visual identity to align with the company's mission and growth goals.
- Create existing and prospective stakeholder-focused design materials, including presentations, infographics, and branded content.
- Ensure all designs adhere to Smile’s brand guidelines, maintaining a cohesive and recognisable brand image across all channels.

2. Acquisition & Retention

- Retail Dental Cover : Create visually appealing and high-converting designs for digital campaigns, landing pages, and social media to support recent sales growth targets and retention rates.

- Enterprise Dental Cover : Design B2B-focused sales and marketing collateral, emphasising clarity and professionalism, to achieve new sales growth targets and retention rates.

- Use AI-driven tools for A/B testing and performance optimisation of creative assets.

3. User Experience & User Interface Design

- Lead the design of Smile’s digital platforms, ensuring seamless navigation and an exceptional user experience for retail and enterprise members.

- Use AI and user analytics to identify and address pain points, continuously improving conversion rates and customer satisfaction.

4. AI-Driven Design Efficiency

- Integrate AI tools (e.g.

Claude, DALL·E, Adobe Sensei)



to accelerate the design process and optimise the quality of deliverables.

- Collaborate with the data team to leverage customer insights for creating personalised, data-driven design strategies.

5. Cross-Functional Collaboration

- Work closely with the marketing, sales, and product teams to translate business goals into impactful visual assets.
- Collaborate with the engineering team to ensure design feasibility and implementation accuracy across digital platforms.

KEY PERFORMANCE INDICATORS (KPIs)

Brand Identity

- Delivery of retail and enterprise visuals, and brand refresh within 90 days.
- Brand consistency score maintenance across all channels (measured via periodic audits).

- Create memorable campaigns that align with Smile's brand identity and break through with our target audience.

Campaign Performance

- Enhance Retail dental cover campaign CTR

- Improve Enterprise dental cover campaign CTR
- Optimise conversion rates for key landing pages
- Experiment with new creatives and landing pages to discover brand assets that drive the highest campaign conversions

- Work closely with the marketing and product team to improve website-wide conversion rate

User Experience

- Increase in Net Promoter Score (NPS).
- Reduction in bounce rate on Smile’s digital platforms.

1. AI Utilisation

- Demonstrable use of AI to meaningfully enhance design processes and outcomes.
- Time-to-market for design assets is reduced through strategic AI integration.

1. Collaboration

- Positive stakeholder feedback scores maintenance from marketing, sales, and product teams (measured through quarterly surveys).
- Completion of all design deliverables within deadlines, maintaining an on-time delivery rate.

Core Competencies and Skills

- Expertise in collateral design, UI/UX design, and ad creative.
- Proficiency in AI tools (e.g. Claude, MidJourney, DALL·E, Adobe Sensei) and design software (e.g., Figma, Adobe Creative Suite).

- Strong understanding of healthcare and B2B design nuances.
- Exceptional communication and cross-functional collaboration skills.
- Data-driven mindset with a focus on iterative improvements.

If you believe you are an excellent fit for the role and meet ALL requirements above, we look forward to hearing from you!

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