About The Company

Moneyview is a leading fintech company dedicated to providing innovative financial solutions to empower individuals and small businesses. Our platform offers a range of services including personal loans, credit insights, and digital financial management tools designed to simplify complex financial processes. With a customer-centric approach, Moneyview leverages cutting-edge technology and data-driven strategies to deliver seamless, transparent, and accessible financial products.

Our mission is to foster financial inclusion by making credit accessible and understandable for all, while maintaining high standards of integrity and customer satisfaction. Join our energetic team and be part of a company that is transforming the way people manage their finances in a digital age.

About The Role

We are seeking a highly skilled and experienced Senior Content Writer to join our Communications team. In this role, you will be responsible for developing and executing end-to-end lifecycle communication strategies for our Lending and Cross-Sell products. Your primary focus will be on creating compelling, customer-centric content across multiple channels including WhatsApp, Push Notifications, SMS, Email, and RCS.

Collaborating closely with Product, Design, Research, and other cross-functional teams, you will craft engaging messages that drive customer engagement, improve conversion rates, and enhance overall customer experience. This position offers an exciting opportunity to influence customer journeys through innovative communication campaigns, optimize content performance, and contribute to the growth of Moneyview’s digital ecosystem.

Qualifications To be successful in this role,



you should have a minimum of 4+ years of experience in content creation, communications, CRM, or lifecycle marketing roles. Exceptional writing and communication skills are essential, along with a strong understanding of how to craft messages that resonate with diverse customer segments. Familiarity with A/B testing, experimentation, and data-driven decision-making is important.

Candidates should possess working knowledge of automation platforms such as Clevertap, Moengage, or similar tools, and understand user flow optimization. A customer-first mindset, coupled with analytical skills and comfort working with campaign performance data, is crucial. The ideal candidate will be collaborative, adaptable, and eager to learn, with experience in fintech being a plus but not mandatory.

Responsibilities

- Develop comprehensive communication strategies and monthly content calendars tailored to specific products and customer segments.
- Create engaging, clear, and concise customer-facing content across multiple channels including WhatsApp, Push Notifications, SMS, Email, and RCS.
- Plan and execute content experiments to test different messaging approaches, channel effectiveness, frequency, and audience segmentation.
- Collaborate with Product teams to gain a deep understanding of product features, benefits, and user journeys to craft relevant messages.




- Work closely with Design teams to conceptualize and develop creative campaign visuals and assets that complement messaging.
- Monitor the performance of communication campaigns, analyze key metrics, and share insights with stakeholders to inform future strategies.
- Continuously optimize campaigns based on performance data to improve engagement, increase conversions, and reduce costs.

Benefits Moneyview offers a competitive compensation package along with a comprehensive benefits program designed to support our employees’ well-being and professional growth. Employees enjoy flexible work arrangements, health insurance coverage, paid time off, and opportunities for skill development through training and workshops. We foster a collaborative and inclusive work environment that encourages innovation and recognizes individual contributions. Additionally, team members have access to various wellness programs, performance incentives, and career advancement opportunities within a rapidly expanding organization committed to making a meaningful impact in the fintech space.

Equal Opportunity

Moneyview is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, ethnicity, gender, age, religion, disability, or any other protected characteristic. We believe that a diverse team enhances our creativity, innovation, and ability to serve our customers better.

All qualified applicants will receive consideration for employment without regard to any protected status, and we are dedicated to providing an equitable environment for all employees to thrive and succeed.

📌 Content Writer (India)
🏢 FetchJobs.co
📍 India