Creator Lab is a content strategy and personal branding consultancy building Personal Brands for Shark Tank Founders, Sharks, and top 1% Entrepreneurs.

We don't just make content we build brand narratives, scripting frameworks, and organic growth systems that work.

We are a remote-first team working across multiple client niches from D2C founders and nutritionists to café chains and relationship coaches. Every day looks different. Every client is a new challenge.

The Role: As a Content Strategist at Creator Lab, you will own the end-to-end content process for multiple client accounts from research and ideation to scripting and feedback. You won't just execute, you'll think. You'll be the strategic brain behind our clients' content presence.

We're looking for someone who understands why content works not just what's trending.

What You'll Do

- Develop content strategies tailored to each client's niche, audience, and growth goals
- Write high-quality scripts for Instagram Reels, YouTube Shorts, and long-form content
- Research viral formats and decode the first principles behind high-performing content
- Create content calendars and maintain consistent output across client accounts
- Conduct creator research identify niche-specific creators, trends, and content angles
- Review and provide structured feedback on published and upcoming reels
- Write compelling captions, hooks, and CTAs across platforms
- Collaborate with the founder on lead magnets, frameworks, and content products
- Stay updated on platform algorithm changes,



creator economy trends, and audience behaviour

Who We're Looking For

- 1–2 years of experience in content writing, strategy, or social media management
- Robust understanding of Instagram, Reels, and short-form video content
- Excellent writing skills, clarity, tone, and structure matter here
- Ability to write for multiple voices and adapt to different client personas
- Research-oriented, you go beyond surface-level to find what actually works
- Highly organised and able to manage multiple client accounts simultaneously

Good to Have

- Prior experience at a content agency or working with D2C / personal brands
- Familiarity with the Indian creator economy and Hinglish content culture
- Knowledge of YouTube SEO, lead magnets, or content monetization
- Experience with Notion, or content management tools

Who You Are

- You think in frameworks, not just ideas
- You take ownership of your accounts and don't wait to be told what to do
- You are consistent, detail-oriented, and committed to quality
- You are curious about what makes content work and always learning
- You're comfortable with feedback and iteration

Why Creator Lab

- Work on content for Shark Tank founders and ₹20 -50Cr+ brands
- Be part of a team that builds real content systems, not just feeds
- High-ownership culture your strategy directly impacts client growth
- Direct mentorship from Charin Shah, Founder of Creator Lab
- A remote-first team that moves fast and thinks deep

📌 Content Strategist (India)
🏢 Creator Lab
📍 India