We're Hiring: Business Development Manager (BDM) – Degree Programs (Ed Tech)

Company: Arbor Academy

Location: Baner, Pune – In office

Experience: 3 - 5 yrs

Education: Bachelor's Degree

Job Type: Full-Time

Are you a target-driven sales leader with a passion for education? Join us in shaping careers by leading enrollments for our online/hybrid degree programs!

Position Summary The Business Development Manager (BDM) – Degree Programs will drive student enrollments for online/hybrid degree programs by leading a team of sales counselors, managing the end-to-end admission funnel, and building partnerships to generate quality leads. This role requires strong consultative selling skills, target-driven execution, and the ability to guide prospective students through a high-consideration purchase decision (degree enrollment).

Key Roles & Responsibilities

Sales Strategy &

• Target Achievement Own and drive monthly/quarterly enrollment targets for assigned degree programs Develop and execute sales strategies to maximize conversion across the admission funnel (lead → counseling → enrollment) Monitor and analyze sales performance data (conversion rates, drop-offs, cycle time) to identify improvement areas Team Leadership &

• Management Lead, train, and mentor a team of sales counselors/telecallers to achieve individual and team targets Conduct regular performance reviews, call audits, and coaching sessions to improve counseling quality Set daily/weekly targets and monitor team productivity through CRM and dashboards Lead Management &

• Counseling Ensure timely follow-up and nurturing of leads generated through digital marketing, referrals, and walk-ins Personally counsel high-value or escalated prospective students on program details, fee structure, and career outcomes Address student/parent queries regarding curriculum, accreditation, placement support, and payment options Admission Process &

• Documentation Oversee the end-to-end admission process — application, document verification, fee collection,



and enrollment confirmation Ensure compliance with university/regulatory guidelines during the admission process Coordinate with academic and operations teams for smooth onboarding of enrolled students Cross-functional Collaboration Work closely with the Marketing team to provide feedback on lead quality and campaign effectiveness Coordinate with Academic/Program teams to stay updated on curriculum changes, new program launches, and USPs Liaise with the Finance team for fee structuring, EMI options, and scholarship/discount approvals Reporting &

• MIS Maintain accurate CRM records of leads, follow-ups, and conversions Prepare regular sales reports and MIS for management review (funnel status, targets vs. achievement, revenue) Forecast enrollment numbers and revenue projections for upcoming intakes Partnerships &

• Business Development Identify and develop partnerships with colleges, coaching institutes, and corporations for bulk enrollments Represent the organization at education fairs, webinars, and promotional events Key Skills &

• Requirements

Proven experience in Ed Tech/education sales, preferably in degree or higher-education programs

Strong consultative/solution-selling skills with high-ticket, high-consideration products

Team handling experience (managing counselors/telecallers)

Proficiency with CRM tools and MIS reporting

Excellent communication, negotiation, and interpersonal skills

Target-driven with a strong sense of ownership

Experience & Qualification

Graduate/Postgraduate in any discipline (MBA preferred)

4–7 years of sales experience, with at least 3–4 years in a team-handling role

Prior experience in Ed Tech, higher education, or degree program sales strongly preferred

Ashwini – HR | Arbor Academy

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[email protected]

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📌 Business Development Manager (Pune)
🏢 Arbor Academy
📍 Pune