JOB DESCRIPTIONBusiness Development Associate – Neuro Rehabilitation Centre

Position: Business Development Associate (BDA)

Department: Business Development / Marketing

Employment Type: Full-Time

Location: Patna, Bihar

Reports To: Centre Head / Business Head / Management

About the Role

We are looking for a dynamic, target-oriented and result-driven Business Development Associate to support the growth of our Neuro Rehabilitation Centre.

The candidate will be responsible for generating new patient leads, developing referral relationships with doctors and hospitals, building strategic partnerships, promoting rehabilitation services and increasing patient footfall and revenue for the centre.

The ideal candidate should have strong communication and relationship-building skills and be comfortable with field visits, healthcare networking and business development activities.

Key Responsibilities1. Business Development & Patient Acquisition

- Develop and implement strategies to generate new patient leads.
- Promote the centre's Neuro Rehabilitation services in the local market.
- Identify potential patient segments and referral opportunities.
- Convert enquiries and leads into consultations/admissions as appropriate.
- Follow up with prospective patients and their families.
- Maintain a regular pipeline of leads and opportunities.
- Achieve monthly and quarterly business development targets.

1. Doctor & Hospital Referral Network

- Develop professional relationships with:
- Neurologists
- Neurosurgeons
- Physicians
- Orthopaedic doctors
- Rehabilitation physicians
- General practitioners
- Hospitals and nursing homes
- Diagnostic centres
- Physiotherapy and healthcare professionals
- Conduct regular visits to doctors and hospitals.
- Explain the centre's rehabilitation services and clinical capabilities.
- Develop sustainable and ethical referral relationships.
- Maintain regular communication with referral partners.
- Track referral sources and referral conversion.

1. Corporate & Institutional Tie-Ups

Identify and develop partnerships with:
- Hospitals and healthcare groups
- Corporate organizations
- Insurance/TPA networks, where applicable
- NGOs and social organizations
- Senior-care organizations
- Assisted-living and elder-care facilities
- Community organizations
- Healthcare professionals and allied health networks

Support management in developing institutional partnerships and corporate rehabilitation programs.
1. Local Marketing & Outreach

- Plan and execute local marketing activities.
- Organize health camps, awareness programs and community outreach activities.




- Coordinate seminars and patient education programs.
- Promote Neuro Rehabilitation services through appropriate offline and digital channels.
- Support social media and digital marketing campaigns.
- Identify opportunities for local brand visibility.
- Develop relationships with community influencers and healthcare networks.

1. Patient & Family Engagement

- Understand patient/family requirements and explain available rehabilitation services.
- Coordinate with the clinical team for consultations and assessments.
- Ensure timely follow-up with enquiries.
- Maintain professional communication throughout the patient journey.
- Collect feedback from patients and caregivers.
- Identify opportunities to improve patient experience and conversion.

1. Market Research

- Research competitors and local rehabilitation centres.
- Identify market opportunities and potential referral sources.
- Monitor local healthcare trends.
- Provide regular feedback to management regarding market demand, pricing and competitor activities.
- Identify new channels for patient acquisition.

1. Reporting & CRM

- Maintain daily records of field visits, leads and follow-ups.
- Update CRM/lead management systems regularly.
- Prepare weekly and monthly business development reports.
- Track:
- New leads
- Doctor visits
- Hospital visits
- Referral partners
- Consultations
- Admissions
- Lead conversion
- Revenue generated
- Maintain a database of doctors, hospitals and potential referral partners.

Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Healthcare Management, Life Sciences, Physiotherapy, Nursing or a related field.
- Candidates with healthcare sales/business development experience will be preferred.
- Good understanding of healthcare services and local market dynamics.

Experience
- 0–2 years: Freshers with excellent communication and sales aptitude may be considered.
- 2–5 years: Experience in healthcare sales, hospital marketing, diagnostic services, physiotherapy, rehabilitation, home healthcare or medical business development preferred.
- Candidates with an established network of doctors/hospitals will be an advantage.

Key Skills




- Excellent communication and interpersonal skills.
- Strong relationship-building ability.
- Sales and negotiation skills.
- Lead generation and conversion skills.
- Good presentation skills.
- Strong follow-up ability.
- Target-oriented approach.
- Ability to work independently and in a team.
- Positive knowledge of MS Office/Google Workspace and CRM tools.
- Willingness to travel locally for field visits.
- Skilled and ethical approach to healthcare business development.

Preferred Experience Experience in any of the following sectors will be an advantage:
- Neuro Rehabilitation
- Physiotherapy
- Hospital / Healthcare
- Neurology / Neurosurgery
- Home Healthcare
- Diagnostic Centres
- Medical Devices
- Healthcare Technology
- Senior Care / Elder Care
- Wellness & Rehabilitation Services

Key Performance Indicators (KPIs) The candidate will be responsible for achieving measurable business development outcomes, including:
- Monthly qualified patient leads
- Lead-to-consultation conversion
- Consultation-to-admission conversion
- New doctor referral relationships
- New hospital/institutional partnerships
- Monthly patient admissions
- Revenue contribution
- Patient acquisition cost
- Referral partner engagement
- Number of healthcare outreach activities
- Customer/patient satisfaction

Compensation Salary: As per experience and industry standards.

Incentive: Performance-based incentives may be provided based on achievement of defined business development and revenue targets.

Candidate Profile The ideal candidate should be:

Energetic | Target-Oriented | Confident | Well-Connected | Healthcare-Focused | Good Communicator | Relationship Builder | Result-Oriented The candidate must be comfortable with field sales, doctor meetings, hospital visits, networking and patient lead generation.

Why Join Us?

- Opportunity to work in a growing Neuro Rehabilitation ecosystem.
- Exposure to healthcare business development and rehabilitation services.
- Prospect to build a strong professional healthcare network.
- Performance-based career growth.
- Dynamic and multidisciplinary work environment.
- Opportunity to contribute to improving access to quality neuro rehabilitation services.

Application Interested candidates can submit their updated CV/Resume mentioning relevant experience in healthcare sales, business development, hospital marketing or rehabilitation services.

Position: Business Development Associate

Department: Business Development / Marketing

Location: Patna, Bihar

Employment Type: Full-Time

Work Location: In person

📌 Business Development Associate (BDA) (Patna)
🏢 I.I.M.T Meditech Private
📍 Patna