String Digital is a global-minded creative agency working with premium and emerging brands to build clear, distinctive, and scalable brands.

We work across brand strategy, identity, brand communications, and go-to-market, partnering closely with founders and teams to build brands from the ground up, evolve existing ones, and bring them to market with clarity and intent.

As we continue to grow, we’re looking for a Brand Strategist who can take ownership of branding projects from start to finish from understanding the business and uncovering insights, to developing the strategic foundation, shaping brand communication, and working with creative teams to bring the brand to life.

Position Overview

We’re looking for a thoughtful, commercially minded Brand Strategist with 2+ years of experience working on end-to-end branding and rebranding projects.

This is a highly strategic, research-led, and client-facing role. You will lead projects across different stages of the branding process — understanding the business, category, audience and competitive landscape; developing strategic direction; translating thinking into clear creative briefs; and working closely with designers and external partners to build cohesive brand identities and communications.

You will also be the primary point of contact for your projects, managing timelines, client relationships, presentations, feedback, and day-to-day project progression.

Depending on the project, your role may extend into brand strategy, go-to-market strategy, launch planning, and initial creative consulting to ensure the brand is translated effectively across relevant touchpoints.

This is an opportunity for someone who wants to grow into a strong end-to-end brand thinker and project leader, with increasing ownership over clients, strategy, and the work we produce.

Key Responsibilities

Brand Research & Strategy

- Conduct thorough brand, category, competitor, audience, and cultural research to develop a strong understanding of the business and its opportunity.
- Translate research into meaningful insights, opportunities, and strategic implications.
- Understand the business context behind a brand: its ambition, commercial objectives, audience, competitive landscape, and challenges.
- Identify whitespace and opportunities for differentiation within the category.
- Develop strategic foundations including brand positioning, purpose, proposition, values, personality, audience definition, and brand narrative, as relevant to the project.
- Bring a strong point of view to strategic conversations rather than relying solely on surface-level observations.
- Build strategic thinking that is both insightful and actionable, giving the creative team a clear foundation to build from.

End-to-End Brand & Rebranding Projects

- Lead branding and rebranding projects from discovery through final delivery.
- Own the strategic direction and progression of projects across different stages of the branding process.
- Translate strategic thinking into clear creative briefs and direction for brand designers.
- Work closely with designers to develop and refine brand identity systems, including logos, colour, typography, visual language, imagery, and broader brand expression.
- Ensure the strategic rationale remains connected to the creative output throughout the project.




- Collaborate with external partners and specialists where required to bring the brand to life.
- Review work critically, provide clear feedback, and ensure the final output is strategically cohesive and aligned with the agreed brand direction.
- Develop and maintain brand guidelines and strategic documentation where required.

Brand Communications

- Define how the brand should communicate across relevant audiences and touchpoints.
- Develop communication frameworks, messaging hierarchies, tone of voice, and key brand narratives where required.
- Translate the brand strategy into clear and consistent communication principles.
- Work with designers, copywriters, and other creative partners to ensure that the verbal and visual expression of the brand work together cohesively.
- Review brand communication across touchpoints to ensure consistency, clarity, and alignment with the strategic direction.
- Develop campaign or communication territories where required as part of a broader brand or launch project.

Go-to-Market & Launch

- Support clients in translating their brand strategy into a clear go-to-market approach.
- Develop launch frameworks, key messaging, audience priorities, communication opportunities, and relevant brand touchpoints.
- Identify effective ways to introduce and establish a new or repositioned brand in the market.
- Provide initial creative consulting and strategic direction during the launch phase to ensure the brand is translated consistently.
- Work with internal and external creative partners to ensure launch outputs remain rooted in the brand strategy.

Client Management & Communication

- Act as the primary point of contact for assigned branding projects.
- Build strong, trusted relationships with clients and understand their business beyond the immediate project brief.
- Lead client calls, workshops, presentations, reviews, and feedback discussions.
- Present strategic thinking and creative work with clarity, confidence, and strong rationale.
- Create compelling, well-structured decks that communicate research, insights, strategy, and recommendations effectively.
- Proactively manage expectations, timelines, feedback, and project requirements.
- Translate client feedback into clear direction for the internal team while protecting the strategic integrity of the work.
- Be comfortable challenging or questioning client inputs when a stronger strategic or creative direction is warranted.

Project Ownership & Collaboration

- Take complete ownership of assigned projects, from scope and timelines to quality and final delivery.
- Manage multiple branding projects simultaneously while maintaining a high standard of strategic thinking and execution.
- Create project plans, establish milestones, and ensure work progresses efficiently.
- Collaborate closely with brand designers, copywriters, strategists, and external partners throughout the process.




- Brief internal teams clearly and ensure everyone understands the strategic context behind the work.
- Identify gaps, anticipate challenges, and proactively solve problems rather than waiting for direction.
- Ensure that every stage of the project is documented, organised, and moving towards a clear outcome.

Requirements

- 2+ years of relevant experience in brand strategy, branding, brand consulting, or a similar role.
- Proven experience working on end-to-end branding and/or rebranding projects.
- Strong understanding of brand strategy, positioning, audience insight, competitive analysis, and brand communication.
- Strong research skills with the ability to move beyond surface-level research and develop clear, meaningful insights.
- Ability to turn complex information into clear strategic thinking and compelling narratives.
- Strong presentation and storytelling skills, with the ability to confidently present strategic and creative work to clients.
- Experience creating strategy and presentation decks for client-facing presentations.
- Strong client-handling and stakeholder-management skills.
- Ability to work closely with designers and creative teams and translate strategy into actionable creative direction.
- Highly organised, detail-oriented, and comfortable managing multiple projects and deadlines.
- Strong sense of accountability and ownership over both the process and outcome of a project.
- Comfortable working in a fast-paced agency environment with ambiguity and changing priorities.
- Mumbai-based hybrid role, 2-3 days in office (BKC)

What We’re Looking For

- Strategic depth: Strong ability to turn research into clear, differentiated brand thinking.
- Strong client presence: Confident presenting, communicating, and managing senior stakeholders. Must be an excellent communicator.
- Creative instinct: Able to translate strategy into clear creative direction and recognise strong creative work.
- Ownership: Takes responsibility for the project, from timelines and communication to quality and outcomes.
- Problem-solving: Proactive, resourceful, and comfortable working independently through ambiguity.
- Curiosity & ambition: Commercially curious, eager to learn, and motivated to grow into greater responsibility.

Monthly Work Time Allocation

Research & Strategy — 40%

Research, insights, positioning, brand strategy, and communication strategy.

Client & Project Management — 30%

Client communication, presentations, timelines, feedback, and project coordination.

Creative Development — 25%

Creative briefs, creative reviews, identity development, brand communications, and launch consulting.

Learning & Development — 5%

Category exploration, cultural research, and developing new strategic capabilities.

Why This Role Matters

At String, the Strategist is not simply the person who writes the strategy deck.

You are the person responsible for making sure the strategy translates into a brand that works.

From the first conversation with a founder to the final brand system, you will help shape the thinking, guide the creative process, manage the relationship, and ensure every part of the brand feels connected to a clear and compelling idea.

If you’re looking to take real ownership of ambitious branding projects, work closely with clients and creative teams, and grow into a solid end-to-end brand leader, we’d love to hear from you.

📌 Brand Strategist (Mumbai)
🏢 String Digital
📍 Mumbai