25–30 million Indian couples are trying to conceive right now. Almost all of them believe there are exactly two options: keep waiting and hoping, or walk into an IVF clinic at ₹3–5 lakh a cycle.

Nobody has told them there is a step in between.

FertiGen is that step — a CDSCO-approved, non-hormonal, nano-engineered fertility support device developed at IIT Bombay. We're running clinical trials, 90+ doctors are already recommending it, and we've been recognised by Forbes India, the National Startup Award, and Prix Galien India.

So we have the product, the science, the doctors and the proof.

What we don't have is the person who makes what people actually see. Someone who owns what Cosma stands for and opens the laptop and makes the reel. Writes the script, shoots it, cuts it, posts it, reads the comments, and makes a better one on Thursday.

This is a making role. If your last three years were spent approving other people's work, this isn't for you.

What you'll actually do

1. Make content — every week, with your own hands (50% of your time)

- Write and produce 8–12 pieces a week : Reels, carousels, YouTube shorts and long-form, WhatsApp broadcasts
- Write the scripts — hooks, voiceovers, captions, ad copy. In Hindi and English, both sounding natural, not translated
- Shoot — phone-first, natural light, real settings. Direct our founder (she's a doctor, she's on camera a lot) and our patients and doctors so they sound human, not scripted
- Edit — CapCut or Premiere. Subtitles, pacing, hooks in the first 1.5 seconds, the cut that keeps someone watching at second 7
- Design — carousels, thumbnails, packaging inserts, ad statics. Canva or Figma, doesn't matter which, as long as it looks good
- You'll work alongside Tushal (our content and social person)



— you raise the standard and set the direction, but you're making things too, not just reviewing his

2. Own the brand thinking behind it (25%)

- Define the positioning: what is Cosma, in one sentence a 31-year-old woman in Jaipur understands in three seconds?
- Build the brand book: voice, tone, visual language, what we say and what we will never say. Fertility is sensitive — the wrong tone isn't a branding mistake, it's a trust failure
- Build the three content pillars that sell a health product: education (why is this happening to me?), proof (doctors, data, trials), belonging (other women like me)
- Own the compliance line yourself. We are a medical device in a regulated category — no cure claims, no guarantees, no fear-mongering. You write persuasive and clean, both, every time

3. Trust assets and channels (15%)

- Patient stories and doctor testimonials — you find them, you interview them, you produce them
- Instagram, YouTube, the WhatsApp community, fertility conversations on Reddit and Quora, the website
- Work hand-in-hand with our Growth & Sales Manager: they own CPL and ROAS, you make the creative that moves those numbers. Your best brand asset should also be our best-performing ad
- Doctor-creator and influencer partnerships — gynaecologists, fertility coaches, real patients

4. Read the numbers and make better things (10%)

- Retention curves, hook rates,



saves and shares, DM volume, branded search, comment sentiment
- Not "we got 40K impressions." Which hook worked, why, and what are you making next because of it?

You're right for this if
- 3–6 years in content or brand marketing at a D2C brand — health, wellness, femcare, personal care or nutraceuticals preferred
- You have a portfolio of work you personally made — not campaigns you oversaw. We will ask you to send links and we will ask which parts were yours
- You can write — this is the single biggest filter. Hooks, scripts, captions, ad copy, long-form. Hindi and English both natural
- You can edit video yourself — CapCut, Premiere, whatever. Enough to ship a good Reel today without waiting on anyone
- You can design well enough to ship — carousels and statics that don't look like a template
- You're comfortable directing people on camera — including a founder and real patients who've never done this before
- You've worked in a regulated or sensitive category and know how to be compelling without crossing a line
- You've made good work with small budgets and no crew — phone, tripod, window light
- Based in Delhi NCR , ready for in office in Noida

Bonus points
- You run (or have run) your own content account with real traction — we'll take that as seriously as agency experience
- Worked at a D2C health brand with a consultation-led or subscription funnel (skin, hair, sexual health, PCOS, gut, fertility)
- You've made UGC-style performance creative that actually converted
- You've built a community — WhatsApp, Discord, a closed IG group — around a health condition
- You can read Meta Ads Manager well enough to judge your own creative

📌 Brand & Content Marketing Manager — Cosma Fertility (New Delhi)
🏢 Cosma Fertility
📍 New Delhi