Job Title: Senior Manager / Lead – Brand & Growth

Employment Type

: Full-time | On site

Education

: Minimum: Bachelor's degree in Marketing, Business Administration, Mass

Communication, or related field

Preferred: MBA/PGDM in Marketing

Experience

: 5–7 years in manufacturing / plant operations

About Smart Node:

Smart Node is one of India’s leading brands in wireless home automation, transforming homes, offices, and hotels into smart spaces. With over 8 years of innovation, we are on a mission to simplify lives through cutting-edge automation technology made in India.

Join our passionate and fast-growing team to be part of the next big revolution in smart living.

About the Role:

Smart Node is entering an important growth phase, with increasing focus on brand building, consumer acquisition and expansion across markets. We are looking for a strong marketing leader who can bring brand and growth together—building a differentiated Smart Node brand while also creating measurable consumer demand and a healthy pipeline of qualified leads. This is a key role within the marketing function and will work closely with the CMO, internal teams and external agency partners.

Key Responsibilities:

Brand Building

Strengthen and evolve Smart Node's brand positioning and communication across markets

Build a differentiated and consistent brand identity aligned with company growth goals

Plan and execute brand campaigns to increase visibility and recall

Demand Generation & Performance Marketing

Drive customer acquisition through performance marketing and digital channels

Build and manage a healthy pipeline of qualified leads





Continuously optimize campaigns to improve conversion rates and reduce cost per qualified lead

Track and report on acquisition efficiency and marketing ROI Content, Social Media & Audience Engagement

Own the content strategy across social media and digital platforms

Plan and manage creator/influencer collaboration programmes

Create engaging content that builds audience connection and brand affinity

Product Marketing

Work closely with product and sales teams to translate product features into clear, consumer-friendly propositions

Develop compelling launch communication for new products/features

Craft effective sales narratives and support the sales team with positioning inputs

Marketing & Sales Collateral

Design and develop marketing collateral (brochures, presentations, digital assets) and sales enablement material

Ensure brand consistency across all collateral and touchpoints

Stakeholder & Agency Management

Manage relationships with external agency partners to ensure quality and timely delivery

Collaborate closely with the CMO and internal cross-functional teams

Handle multiple marketing initiatives simultaneously, balancing brand and growth priorities

Who Can Apply (Ideal Backgrounds):





Marketing professionals with 5–8 years of combined experience across brand marketing and growth/performance marketing (not purely one or the other)

Candidates currently working in, or with robust exposure to:

Consumer technology / consumer electronics

Durables (home appliances, white goods)

D2C (Direct-to-Consumer) brands

Lifestyle brands

Home improvement / home decor

Other fast-growing consumer-facing categories

Professionals who have worked in agency + client-side roles, or purely in-house brand/growth teams, with hands-on ownership (not just strategic oversight)

Candidates who've managed external agencies (creative, media, digital) as part of their role

People comfortable working in lean/growing organizations where they'll wear multiple hats — not just large-team, siloed corporate setups

Strong digital-first marketers — someone who understands both offline brand building and online performance/digital channels

Candidates who've directly contributed to measurable business outcomes (lead volume, CAC, conversion rate) — not just brand awareness metrics alone

Preferred industry experience includes:

Consumer Technology / Consumer Electronics

Durables (home appliances, white goods, electricals)

D2C (Direct-to-Consumer) brands

Lifestyle brands

Home Improvement / Home Décor

Other fast-growing, consumer-facing categories with a strong digital/D2C presence

Why Join Us?

Be part of a fast-growing, innovation-driven smart automation company

Flexible, remote-first work culture

Attractive fixed salary + performance-based incentives

Exposure to premium residential and commercial projects

Opportunity to build your personal brand in the smart home technology space https://smartnode.in/

📌 Brand and Growth Manager (On Site) - Vadodara, Gujarat
🏢 Smart Node
📍 Vadodara