Experience: 5–7 Years

Location: Delhi NCR | On-site

Role

Own Effora’s brand, social media and content end to end — from strategy and planning to execution, creative direction and performance.

You will be responsible for how Effora looks, sounds and communicates across every customer-facing platform.

Key Responsibilities

- Own brand positioning, messaging, tone and visual consistency
- Build monthly/quarterly content and campaign strategy
- Own Instagram, social media and organic content calendar
- Lead product launch communication and campaign execution
- Develop content pillars, hooks, scripts, captions and creative briefs
- Manage creators, influencers and UGC collaborations
- Lead Designer, Video Editor and external creative partners
- Work closely with Performance Marketing on ad concepts and creative strategy
- Ensure all content is executed on time and at a high quality
- Track content, social and campaign performance and continuously improve

KPIs
- Organic Reach & Engagement




- Content Performance
- Social Growth
- Creator/UGC Output
- Campaign Performance
- Website Traffic from Organic
- Brand Search & Awareness
- Timely Execution of Content Calendar

Requirements
- 5–7 years in Brand, Content or Marketing within D2C / Consumer Brands
- Experience in Beauty, Wellness, Fashion, Personal Care or Lifestyle preferred
- Strong understanding of branding, social media and consumer psychology
- Excellent copy, storytelling and creative judgement
- Hands-on execution mindset with strong ownership
- Comfortable managing multiple creative teams and deadlines

Success in This Role
- Build Effora into a distinctive, premium and culturally relevant brand with a robust content engine, consistent brand identity and high-quality execution across every customer touchpoint.

📌 Brand & Content Lead (Noida)
🏢 Effora
📍 Noida