Here is a Volkswagen Dealership – Sales ASM (Assistant Sales Manager) , suitable for HR recruitment and internal use. It focuses on sales targets, team management, customer experience, lead conversion, and dealership operations, aligned with Volkswagen’s customer-centric sales approach. (Volkswagen India)

JOB DESCRIPTIONSales Assistant Sales Manager (ASM) – VolkswagenPosition

Designation: Assistant Sales Manager (ASM)

Department: Sales

Industry: Automobile / Passenger Cars

Brand: Volkswagen

Reporting To: Sales Manager / General Manager – Sales

Location: Dealership / Showroom

Job Purpose To support the Sales Manager in achieving dealership sales targets by managing the sales team, monitoring leads and conversions, improving customer experience, and ensuring smooth execution of the complete vehicle sales process as per Volkswagen dealership standards.

Key Responsibilities

1. Sales Target Achievement

- Support the Sales Manager in achieving monthly and annual sales targets.
- Monitor individual sales consultant targets and performance.
- Prepare daily and monthly sales performance reports.
- Identify gaps in sales performance and implement corrective actions.
- Drive retail, booking, billing and delivery targets.

2. Team Management

- Supervise and motivate Sales Consultants / Brand Advisors.
- Allocate leads and monitor lead follow-up.
- Conduct daily sales meetings and performance reviews.
- Support new team members through product and sales process training.
- Monitor attendance, discipline, grooming and showroom activities.

3. Lead Management & Conversion

- Monitor enquiries received through walk-ins, digital leads, calls and other sources.
- Ensure timely follow-up of all leads.
- Track enquiry-to-booking and booking-to-retail conversion.
- Review lost enquiries and identify reasons for non-conversion.
- Ensure proper CRM/data entry and follow-up documentation.

4. Customer Relationship Management

- Ensure a professional and premium customer experience throughout the sales journey.




- Handle escalated customer queries and complaints.
- Ensure proper follow-up after test drives, bookings and vehicle deliveries.
- Maintain strong relationships with existing and prospective customers.
- Support customer retention and referral generation.

5. Product & Sales Process

- Maintain strong knowledge of Volkswagen models, variants, features, technology, safety and competitive products.
- Ensure Sales Consultants provide accurate product information to customers.
- Monitor test drives and ensure proper demonstration of vehicles.
- Ensure the sales process is followed from enquiry through delivery.

6. Finance, Insurance & Accessories

- Coordinate with Finance and Insurance teams to improve conversion.
- Support the team in presenting suitable finance and insurance options.
- Promote genuine accessories and value-added products.
- Monitor pending finance, insurance and documentation cases.

7. Competitor & Market Analysis

- Monitor competitor activities, offers, pricing and new product launches.
- Collect market feedback from Sales Consultants and customers.
- Identify opportunities to improve Volkswagen's market performance.
- Share relevant market information with the Sales Manager.

8. Vehicle Delivery

- Ensure smooth and timely vehicle delivery.
- Coordinate with Sales, Finance, Insurance, Registration and PDI teams.
- Ensure all customer documentation is complete before delivery.
- Maintain proper delivery standards and customer experience.

9. Reporting & MIS

- Prepare daily sales reports and management updates.
- Track enquiries, bookings, retail, cancellations and pending cases.




- Monitor consultant-wise performance.
- Maintain accurate CRM and sales records.
- Provide regular reports to the Sales Manager.

Key Performance Indicators (KPIs)
- Monthly Retail Target Achievement
- Booking Target Achievement
- Enquiry-to-Booking Conversion
- Booking-to-Retail Conversion
- Test Drive Conversion
- Lead Follow-up Compliance
- Finance & Insurance Penetration
- Accessories Sales
- Customer Satisfaction / CSI
- Team Productivity
- Lost Lead Reduction
- CRM Compliance

Required Skills
- Strong sales and team-management skills.
- Excellent communication and negotiation skills.
- Customer-handling and problem-solving ability.
- Good knowledge of automobile sales processes.
- Ability to analyse sales data and prepare MIS reports.
- Good knowledge of MS Excel and CRM systems.
- Target-oriented and result-driven approach.
- Strong leadership and interpersonal skills.
- Valuable knowledge of Volkswagen products and the premium passenger-car market.

Qualification & Experience Education: Any Graduate / MBA in Sales & Marketing preferred.

Experience:

- 3–6 years of experience in automobile sales.
- Experience in passenger-car dealership sales preferred.
- Previous experience as a Senior Sales Consultant / Team Leader / Assistant Sales Manager will be an advantage.

Behavioural Competencies
- Leadership
- Customer Orientation
- Ownership & Accountability
- Teamwork
- Communication
- Decision Making
- Problem Solving
- Planning & Organising
- Result Orientation
- Professionalism

Overall Responsibility The Sales ASM is responsible for supporting the Sales Manager in achieving dealership sales targets, developing the sales team, improving lead conversion, ensuring customer satisfaction, and maintaining Volkswagen dealership sales standards. Pay: ₹35,000.00 - ₹65,000.00 per month

Benefits

- Health insurance
- Leave encashment
- Paid time off
- Provident Fund

Work Location: In person

📌 Assistant Sales Manager (Chennai)
🏢 Volkswagen
📍 Chennai