Responsible for managing the end-to-end D2 C website experience and operations, including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve customer experience, conversion, and online business performance.

Key Responsibilities

- Website Merchandising & Customer Experience

Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages. Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience. Ensure website content is accurate, relevant and aligned with ongoing business priorities. Benchmark leading D2 C and ecommerce brands to continuously enhance the customer experience. Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail.

2. D2 C Operations & Business Execution

Own the day-to-day operational efficiency of the D2 C website and app. Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps. Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives. Identify opportunities to streamline workflows, improve processes and enhance operational efficiency. Ensure all website updates are delivered with speed, accuracy and quality. 3. Conversion Rate Optimization (CRO)





Identify opportunities to improve website conversion through continuous experimentation. Execute A/B tests and optimization initiatives across the customer journey. Monitor customer behavior and identify friction points affecting conversion and engagement. Work with Design, Product and Tech teams to implement customer experience improvements. Stay updated with global ecommerce and D2 C best practices to continuously improve website performance. 4. Business Insights & Execution Support

Monitor key D2 C business and website performance metrics. Prepare dashboards, reports and performance summaries to support business reviews. Track the impact of merchandising changes, CRO experiments and promotional campaigns. Surface trends, insights and operational observations to support data-backed decision making. Support the D2 C Manager with analysis required for planning and execution. 5. Strategic Execution

Execute high-impact D2 C initiatives independently while partnering with the D2 C Manager on strategic planning and prioritization. Translate business strategies into actionable execution plans. Coordinate with internal stakeholders to ensure projects are delivered on time. Take ownership of execution from planning through successful implementation. Drive projects with an ownership mindset and solid attention to detail.

📌 Assistant Manager –c (Mumbai)
🏢 Pilgrim
📍 Mumbai