We are not looking for someone to make more content. /n /n We are looking for someone who can make better content. /n /n Diamond Atelier is a New York–headquartered lab-grown diamond company with operations across New York, Mumbai, Delhi, and Surat. /n /n Diamond Forest is our diamond jewelry brand in New York. /n /n We are building an ambitious in-house creative operation around the brand, and we're looking for an Assistant Creative Director who can help take the work from good to exceptional. /n /n Someone who looks at a campaign and asks: /n /n Why does this look like this? /n Could the frame be stronger? /n Could the styling be more unexpected? /n Could the light tell more of the story? /n Could the edit have more tension? /n Could we make this feel like a world instead of an advertisement? /n If you think like that, keep reading. /n /n THE ROLE /n /n You will work across concept, art direction, photography, film, styling, social content and campaign production. /n This is not a desk-only creative role. /n You will be involved in the work — developing ideas, building references, preparing shoots, working with the production team, being on set, reviewing footage, challenging executions and helping take the final output to a significantly higher level. /n We want someone who can take a creative thought from: /n /n “What if we did this?” /n to: /n “This is exactly how we're going to make it.” /n /n WHAT YOU'LL DO /n /n Creative Direction /n /n

- Develop concepts that go beyond conventional jewelry advertising

/n

- Translate abstract ideas into clear visual executions

/n

- Build moodboards, reference decks, shot concepts, styling directions and visual treatments

/n





- Push concepts until they have a distinct point of view

/n

- Develop ideas for campaigns, social films, editorials, product stories and brand storytelling

/n /n /n Art Direction & Production /n /n

- Participate in pre-production from concept through execution

/n

- Work closely with photographers, cinematographers, stylists, set designers, editors and production teams

/n

- Help define composition, camera language, styling, props, locations, movement and overall visual treatment

/n

- Be deeply involved on set — not watching from the sidelines

/n

- Know when something is working and, more importantly, when it isn't

/n

- Help solve creative problems in real time

/n

- Review selects, edits and final outputs and push them further

/n /n /n Content /n /n

- Develop ideas for Instagram, campaigns, website, launch content and brand films

/n

- Understand the difference between content that fills a feed and content that builds a luxury brand

/n

- Help create a recognizable visual language across stills and motion

/n

- Think in sequences, narratives, visual hooks and storytelling — not just individual posts

/n

- Find new ways to make jewelry feel desirable, emotional and culturally relevant

/n /n /n Creative Standards /n /n

- Study the best work coming out of global luxury, fashion, jewelry, beauty and culture

/n

- Bring current visual references and creative thinking into the team

/n

- Challenge predictable ideas and executions

/n

- Maintain a high bar for composition, styling, lighting, typography, editing and overall visual quality

/n

- Help ensure every piece of communication feels intentional and unmistakably Diamond Forest

/n /n

📌 Assistant Creative Director (Mumbai)
🏢 Diamond Atelier
📍 Mumbai