– Sales Executive (Institutional Sales)

Department: Sales & Marketing

Position: Sales Executive – Institutional Sales

Experience: Minimum 2 Years

Industry: Food / FMCG / Food Manufacturing

Location: Vijayawada

Job Summary

We are looking for an experienced and result-oriented Sales Executive to develop and manage institutional sales for our food products. The candidate will be responsible for approaching schools, colleges, hostels, canteens, educational institutions, and other bulk customers, generating new business, and achieving sales targets.

Key Responsibilities

- Identify and develop new business opportunities with schools, colleges, hostels, canteens, and institutions.
- Visit potential customers and introduce the company's food products.
- Build and maintain strong relationships with institutional customers.
- Generate leads and convert them into regular orders.
- Understand customer requirements and recommend suitable products.
- Prepare quotations and coordinate with customers for order confirmation.
- Follow up on enquiries, orders, payments, and customer requirements.
- Coordinate with the production, dispatch, and accounts teams for timely order execution.
- Maintain daily sales visits, customer follow-ups, and sales reports.
- Achieve monthly and annual sales targets.
- Monitor competitor activities, pricing, and market trends.
- Identify opportunities for increasing product sales and expanding the customer base.




- Handle customer feedback and coordinate for quick resolution of complaints.

Preferred Candidate Profile
- Minimum 2 years of experience in Sales / Business Development.
- Experience in Food, FMCG, Institutional Sales, Catering, or related industries is preferred.
- Candidates with experience handling schools, colleges, hostels, canteens, or corporate/institutional customers will be preferred.
- Good communication and negotiation skills.
- Strong customer relationship-building ability.
- Target-oriented and willing to travel for customer visits.
- Basic knowledge of MS Excel, WhatsApp, and email communication.
- Valid two-wheeler driving license is preferred.

Key Skills
- Institutional Sales
- Business Development
- Lead Generation
- Customer Relationship Management
- Negotiation Skills
- Market Development
- Sales Target Achievement
- Communication Skills
- Follow-up & Order Management

Key Performance Indicators (KPIs)
- Monthly sales achievement
- Number of current institutional customers acquired
- New orders generated
- Customer retention
- Sales growth
- Collection/payment follow-up
- Number of customer visits and leads generated

Compensation Salary: As per industry standards and candidate experience.

Additional: Travel allowance / incentives may be provided as per company policy.

Pay: ₹10,048.22 - ₹25,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Area Sales Executive (Vijayawada)
🏢 TANVI FOODS INDIA
📍 Vijayawada