Location: Delhi

nEmployment Type: Full-time, Work from Office

nExperience: 1–3 years

nAbout D Globalist

nD Globalist is a global business expansion accelerator helping startups, scale-ups, and founders explore and enter international markets. We work across market expansion, global mobility, partnerships, and strategic business opportunities.

nWe are looking for a performance-focused Ads Specialist who can take ownership of our paid advertising efforts and help us consistently generate high-quality leads and conversions across our business verticals and events.

nKey Responsibilities1. Paid Advertising & Campaign Management

n

n
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
n
- Develop campaigns for lead generation, event registrations, brand awareness, and conversion objectives.
n
- Set up and manage campaign structures, audiences, targeting, budgets, creatives, and bidding strategies.
n
- Conduct A/B testing of ad creatives, messaging, audiences, landing pages, and campaign formats.
n
- Monitor campaign performance on a daily/weekly basis and make data-driven optimization decisions.
n

n2. Lead Generation & Conversion

n

n
- Build and optimize campaigns focused on generating qualified leads, rather than simply maximizing lead volume.
n
- Work closely with the Sales and Business Development teams to understand lead quality and improve campaign targeting.
n
- Track the complete funnel from ad → landing page → lead → call → conversion.
n
- Identify drop-offs and recommend improvements to increase conversion rates and reduce acquisition costs.
n

n3. Analytics & Reporting

n

n
- Track key performance metrics including CPL, CAC, CTR, CPC, CPM, conversion rate, ROAS, lead quality, and campaign ROI.
n
- Prepare regular performance reports and insights for management.
n
- Identify trends, opportunities, and underperforming campaigns.
n




- Maintain accurate campaign and performance tracking across relevant dashboards and spreadsheets.
n
- Use tools such as Google Analytics, Google Tag Manager, Meta Pixel, and CRM/lead tracking systems where required.
n

n4. Creative & Content Collaboration

n

n
- Work with the Brand, Marketing, and Design teams to develop high-performing ad creatives.
n
- Translate campaign objectives into effective ad copy, hooks, CTAs, and creative briefs.
n
- Continuously test different creative angles and messaging based on campaign data.
n
- Stay updated with emerging advertising formats, platform changes, and performance marketing trends.
n

n5. Budget & Performance Management

n

n
- Manage advertising budgets responsibly and allocate spend towards the best-performing campaigns.
n
- Identify opportunities to scale successful campaigns while maintaining target acquisition costs.
n
- Recommend budget increases, reductions, or reallocations based on performance.
n
- Ensure campaigns are launched and optimized within agreed budgets and timelines.
n

nRequirements

n

n
- 1–3 years of experience in Performance Marketing / Paid Advertising / Digital Marketing.
n
- Hands-on experience with Meta Ads Manager and LinkedIn Ads is essential.
n
- Strong understanding of paid acquisition, audience targeting, retargeting, conversion funnels, and campaign optimization.
n
- Comfortable working with numbers, spreadsheets, analytics, and performance reports.
n
- Strong analytical and problem-solving skills.
n
- Ability to independently manage multiple campaigns and deadlines.
n
- Valuable understanding of digital marketing creatives and copy.
n
- Solid communication and collaboration skills.
n

nPreferred Skills

n

n
- Experience in B2B lead generation.
n
- Experience running campaigns for high-ticket products/services, events, consulting, SaaS, or professional services.
n
- Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, CRM systems, and conversion tracking.
n
- Experience with landing-page optimization and funnel analysis.
n

📌 Ads Specialist (New Delhi)
🏢 D Globalist.
📍 New Delhi