Position: Ads Manager

Location: Mohali, Punjab

Employment Type: Full-Time

Experience: 7+ Years

About the Role

Chandigarh University is looking for a results-driven Ads Manager to plan, execute, optimize, and scale paid digital advertising campaigns across multiple platforms.

The ideal candidate will have strong hands-on experience in Meta Ads, Google Ads, YouTube Ads, lead generation, campaign optimization, audience targeting, and performance analytics, preferably within the education/admissions sector.

The candidate will be responsible for driving qualified leads and applications for various academic programs while maintaining strong ROI, CPL, conversion rates, and overall campaign performance.

Job Responsibilities

- Develop and execute paid advertising strategies aligned with university admission and marketing objectives.
- Plan, launch, and manage campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn and other relevant platforms.
- Manage campaigns for admissions, courses, programs, events, scholarships, and university initiatives.
- Conduct audience research, segmentation, targeting, and retargeting to improve lead quality.
- Manage campaign budgets and ensure optimum utilization of advertising spend.
- Continuously monitor and optimize CPC, CPL, CPA, CTR, conversion rate, ROAS and lead quality.
- Conduct A/B testing of ad creatives, copy, landing pages, audiences, and bidding strategies.
- Work closely with the Creative, Content, SEO, Website, Admissions and Sales teams to improve campaign performance.
- Develop remarketing and retargeting strategies for prospective students.
- Monitor the complete lead funnel from advertisement click to lead,



application, admission, and enrollment.
- Analyze campaign data and identify opportunities for scaling high-performing campaigns.
- Prepare regular performance reports and provide actionable insights to management.
- Keep up to date with changes in advertising platforms, algorithms, policies, tracking systems, and digital marketing trends.
- Ensure proper implementation and monitoring of Google Analytics, Google Tag Manager, Meta Pixel/CAPI and conversion tracking.
- Identify underperforming campaigns and take corrective actions to improve ROI.
- Manage multiple campaigns simultaneously across different courses, audiences, geographies, and admission cycles.

Required Skills
- Strong hands-on expertise in Google Ads and Meta Ads Manager.
- Experience in Lead Generation and Performance Marketing.
- Strong understanding of campaign structures, bidding strategies, audience targeting, and optimization.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel and conversion tracking.
- Strong analytical and data interpretation skills.
- Experience with remarketing and funnel-based advertising.
- Knowledge of landing-page optimization and conversion rate optimization.
- Excellent understanding of digital advertising metrics such as CPL, CPA, CPC, CTR, ROAS and Conversion Rate.
- Solid Excel/Google Sheets skills for campaign analysis and reporting.
- Ability to manage substantial advertising budgets and deliver measurable business outcomes.

Interested candidates can share there resume by mail & Whatsapp [email protected] & (phone hidden) Pay: ₹55,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Ads Manager II Mohali II (Sahibzada Ajit Singh Nagar)
🏢 Chandigarh University
📍 Sahibzada Ajit Singh Nagar