Job Title: Marketing Executive

Department: Marketing / Business Development

Industry: Healthcare / Diagnostic Centre

Location:Avadi

Reporting To: Marketing Manager / Centre Manager

Job SummaryThe Marketing Executive will be responsible for promoting the diagnostic centre's laboratory, radiology, health check-up, home collection, and preventive healthcare services. The role involves developing relationships with doctors, hospitals, corporates, clinics, pharmacies, and other referral partners to increase patient footfall and business revenue.

- Key ResponsibilitiesPromote diagnostic services, health packages, laboratory tests, radiology services, and home collection facilities.
- Visit doctors, hospitals, clinics, corporate offices, pharmacies, and other healthcare establishments regularly.
- Develop and maintain strong professional relationships with doctors and referral partners.
- Generate current business opportunities and increase patient referrals.
- Identify potential corporate clients for health check-ups, wellness programs, and diagnostic services.
- Conduct regular market visits to identify new opportunities and understand competitor activities.
- Explain the centre's services, packages, pricing, turnaround time, and other offerings to clients and referral partners.
- Coordinate with the operations, front office, laboratory, radiology, and home collection teams to ensure smooth service delivery.
- Follow up with doctors, corporate clients, hospitals, and other business partners.
- Maintain a database of doctors, hospitals, clinics, corporate clients, and referral sources.
- Achieve monthly and quarterly business development targets.
- Prepare daily visit reports, lead reports, conversion reports, and other marketing reports.
- Monitor competitor pricing, promotional activities, packages, and market trends.
- Participate in health camps,



corporate health check-ups, medical awareness programs, and promotional activities.
- Support the marketing team in implementing local marketing campaigns and promotional activities.
- Collect feedback from doctors, patients, and business partners and communicate it to management.
- Ensure professional representation of the diagnostic centre at all times.
- Ensure compliance with company policies, healthcare regulations, and ethical marketing practices.
- Doctor & Referral Relationship ManagementDevelop and maintain regular contact with referring doctors.
- Communicate new diagnostic services, advanced tests, packages, and special offerings.
- Coordinate doctor meetings and presentations where required.
- Track referral trends and identify opportunities for improving doctor engagement.
- Ensure timely resolution of service-related concerns raised by referral partners.
- Corporate Marketing ResponsibilitiesIdentify and approach companies for corporate health check-ups and wellness programs.
- Develop proposals and coordinate quotations with the management team.
- Follow up with HR/Admin/Facility teams of corporate organizations.
- Coordinate corporate health camps and employee screening programs.
- Maintain long-term relationships with corporate clients and generate repeat business.
- QualificationsBachelor's degree in Marketing, Business Administration, Healthcare Management, or any relevant field.




- Candidates with a healthcare/diagnostic marketing background will be preferred.

ExperiencePreferred: 1–5 years of experience in healthcare marketing, diagnostic centre marketing, hospital marketing, pharmaceutical marketing, or business development.

Freshers with excellent communication and sales skills may also be considered.

- Required SkillsExcellent communication and interpersonal skills.
- Strong relationship-building skills.
- Good negotiation and convincing abilities.
- Sales and business development skills.
- Target-oriented approach.
- Good presentation skills.
- Strong follow-up and coordination abilities.
- Market research and competitor analysis skills.
- Basic knowledge of MS Office and CRM software.
- Ability to work independently and as part of a team.
- Willingness to travel for client and doctor visits.
- Key Performance Indicators (KPIs)Monthly revenue/business generation.
- Number of new doctors and referral partners acquired.
- Number of new corporate accounts generated.
- Patient/referral conversion rate.
- Doctor and corporate client retention.
- Number of client/doctor visits completed.
- Health camps and promotional activities conducted.
- Achievement of monthly and quarterly targets.
- Collection and follow-up efficiency.
- Customer and referral-partner satisfaction.
- Working ConditionsThe position involves extensive field visits and client meetings.
- Candidates should be willing to travel within the assigned territory.
- Flexible working hours may be required for health camps, corporate programs, and special marketing activities.

Preferred Candidate Profile:

A proactive, target-oriented, well-groomed professional with excellent communication skills and the ability to build strong relationships with doctors, hospitals, corporates, and other healthcare stakeholders.

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