Senior Research Analyst - GTM and Product Gaps - 4+ Years - Faridabad

Location: Faridabad
Functional Practices: Middle Office / Product Control
Job type: Permanent
Contact name: Vaibhav Singh
Contact email: [email protected]
Job ref: 132150
Published: about 21 hours ago

We are looking for an experienced Senior Research Analyst to work on consumer, category, competitor, pricing, and channel research and translate research evidence into actionable GTM and product-gap recommendations. This role is ideal for professionals who can combine primary and secondary research, assess conflicting evidence, and provide clear, decision-ready insights to business leaders.

Location: Faridabad, Haryana

Future Employer: A well-established consumer-focused organisation operating in the beauty and personal-care space, with a portfolio of brands across multiple consumer categories. The organisation works closely across strategy, brand, product, e-commerce, performance marketing, sales, R&D;, and finance to identify consumer opportunities, understand market dynamics, and support evidence-led business decisions.

Responsibilities

- Frame and execute decision-led consumer, category, competitor, pricing, and channel research in collaboration with strategy, brand, product, e-commerce, and commercial stakeholders.
- Analyse consumer language, reviews, search behaviour, category trends, competitor positioning, price ladders, claims, assortment, and channel dynamics to identify market opportunities and whitespace.
- Plan and execute appropriate primary research, including interviews, surveys, concept checks, and expert conversations, wherever secondary evidence is insufficient.
- Build concise category, GTM, and product-gap analyses that clearly distinguish facts, estimates, interpretations, assumptions, and unresolved questions.
- Translate research findings into testable opportunity recommendations, highlighting risks, trade-offs, confidence levels, and additional evidence required for decision making.
- Maintain research repositories,



source logs, and recurring market views, and track outcomes against previous recommendations to continuously improve research quality.

Requirements

- Relevant experience in consumer, category, market, commercial, strategic, or consumer-insights research within consumer-facing businesses.
- Strong quantitative and qualitative judgement with the ability to assess source quality, sample limitations, conflicting evidence, and research reliability.
- Hands-on experience analysing consumer reviews, search behaviour, competitor activity, pricing, assortment, category trends, and channel data.
- Ability to convert research findings into clear GTM recommendations and product-gap insights.
- Strong written and verbal communication skills, with the ability to present concise conclusions, traceable evidence, assumptions, and practical recommendations.
- Strong Excel/spreadsheet skills and comfort working with both structured and unstructured data.
- Ability to work independently while collaborating effectively with strategy, brand, product, e-commerce, performance marketing, sales, R&D;, and finance teams.

Strongly Preferred

- Consumer Insights / Consumer Research
- Category Research / Category Insights
- Market Research
- Competitive Intelligence
- GTM / Go-to-Market Strategy
- Pricing Research
- Product-gap / Opportunity Research
- Beauty / Personal Care / FMCG / D2C / E-commerce experience

What's in it for you

- Opportunity to work on consumer and category research that directly supports GTM and product decisions.
- Exposure to multiple functions including strategy, brand, product, e-commerce, performance marketing, sales, R&D;,



and finance.
- Opportunity to build expertise across consumer behaviour, category dynamics, pricing, channels, competition, and market opportunities.
- Strong ownership of research quality, synthesis, and decision support.
- Opportunity to contribute to identifying new opportunities, consumer needs, and product gaps in a dynamic consumer category.

Reach us

If you feel this opportunity is well aligned with your career progression plans, please feel free to reach out to me with your updated profile at [email protected]

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Profile Keywords: Senior Research Analyst, Consumer Insights, Consumer Research, Category Research, Category Insights, Market Research, Market Intelligence, Competitive Intelligence, GTM Strategy, Go-to-Market, Product Gaps, Product Research, Chance Mapping, Pricing Research, Consumer Behaviour, Shopper Insights, Competitor Analysis, Category Analysis, Channel Analysis, E-commerce Research, Search Behaviour, Consumer Reviews, Beauty, Personal Care, FMCG, D2C, Brand Research, Strategic Research, Commercial Research, Crescendo Global

📌 Senior Research Analyst GTM and Product Gaps 4+ Years Faridabad
🏢 Crescendo Global
📍 Faridabad