Creative Strategist – Performance & Brand XTREMEX | Delhi | Full-Time | In office
About XTREMEX XTREMEX is a Delhi-based D2C gymwear and streetwear brand built for people who train hard and dress harder.

We're scaling aggressively on Meta Ads and moving into offline retail.

Our creatives are our biggest growth lever and we're looking for someone who can own that engine.

What This Role Is This is not a design role.

This is not a copywriting role.

This is the person who figures out what to say, why it'll work, and how to make it hit then makes sure it gets executed right.

You'll sit at the intersection of data, psychology, and culture.

You'll study what's working in our ads, what our customers feel, what our competitors are doing and turn all of that into scroll-stopping creative concepts that drive purchases.

What You'll Own Creative Strategy
Study XTREMEX's top performing ads and reverse engineer why they worked
Research competitor creatives on Meta Ad Library weekly
Identify emotional angles — aspiration, identity, FOMO, pain, transformation — and build concepts around them
Stay on top of gymwear, streetwear, and D2C creative trends
Creative Briefs
Write detailed briefs for every ad concept — hook, script, visual direction, reference ads, target emotion, CTA
Brief the graphic designer and video editor clearly so execution matches the vision




Own the quality of output — review every creative before it goes live
Ad Copywriting
Write primary text, headlines, and hooks for Meta ads
Write product launch copy, campaign taglines, collection names
Write Whats

App broadcast copy and email subject lines when needed
Every word must earn its place
Performance Analysis
Work closely with the performance marketer to read ad data weekly
Identify which concepts, angles, and hooks are winning
Kill what's not working, double down on what is
Maintain a swipe file of winning creatives — ours and competitors
Content & Organic
Guide the tone and direction of Instagram content
Ensure organic and paid creatives speak the same brand language
Contribute concepts for product drops, campaign moments, and brand storytelling
You're a Fit If You Have 2–4 years of experience in performance creative, brand strategy, or D2C marketing
A portfolio of ad concepts or creatives that actually ran — not just pretty work
Deep understanding of Meta Ads creative formats — static, carousel, UGC, reels
Strong copywriting skills — short, punchy, direct response
Ability to read ad performance data and extract creative insights
Genuine interest in gym culture, streetwear, or fashion — you need to get the customer
Bonus: experience working with a D2C fashion or fitness brand

📌 Creative Strategist (India)
🏢 Xtremex
📍 India