Profile: Senior Sales Manager - Paint Industry Location: Chennai, Tamil Nadu Department: Sales&Business; Development Reporting To: Regional Sales Head / Zonal Sales Manager CTC Budget:₹20 LPA – ₹25 LPA Experience Required: 8–14 years (Paint / Coatings) About the Role We are looking for an experienced Sales Manager to lead sales operations for the Chennai/Tamil Nadu market in the paints and coatings business. The role requires solid dealer/distributor network management, channel expansion, and P&L; ownership for the region, along with the ability to drive both retail and institutional/project sales. Key Responsibilities - Own and deliver the annual sales target (volume&value;) for Chennai and surrounding territories. - Manage and expand the dealer/distributor/retailer network across urban and semi-urban markets. - Drive primary and secondary sales through effective channel partner management and scheme execution. - Lead, mentor, and manage a team of Area Sales Executives/Officers and Sales Representatives.- Develop and execute go-to-market strategy for new product launches (interior/exterior emulsions, industrial coatings, wood finishes, etc.). - Build and manage relationships with painters, contractors, architects, and influencers to drive brand pull. - Handle institutional and project sales (builders, real estate, government projects)



where applicable.- Monitor competitor activity, pricing, and market trends; provide actionable market intelligence to leadership. - Ensure effective implementation of trade schemes, promotional activities, and tinting machine placements. - Manage receivables, credit control, and channel profitability. - Prepare and present monthly/quarterly sales MIS, forecasts, and budget reviews.- Ensure adherence to company policies on pricing, distribution norms, and brand guidelines. Required Skills&Competencies; - Strong understanding of paint/coatings distribution and channel sales dynamics. - Proven track record of achieving/exceeding sales targets in a similar geography. - Experience in dealer network development and retail activation. - Strong leadership and team management skills.- Excellent negotiation, relationship management, and communication skills. - Data-driven approach to sales planning and territory management. - Willingness to travel extensively within Chennai and Tamil Nadu. - Proficiency in Tamil and English; Hindi is an added advantage. Qualifications - Graduate in any discipline (Science/Commerce preferred); MBA in Sales&Marketing; is a plus. - 8+ years of relevant experience, with at least 3–4 years in a managerial/team-handling role.

📌 Senior Sales Manager - Paint Industry, Chennai (India)
🏢 Important Company of the Sector
📍 India