UI/UX WriterAt Traya HealthAbout Us:Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment forindividuals experiencing hair loss. Through personalized consultations, we identify the rootcause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our uniquediagnostic platform, combined with medically trained hair coaches and proprietary tech,ensures customers receive customized solutions delivered right to their doorstep — and theongoing guidance they need to stay on track. Founded by Saloni Anand(techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is tode-stigmatize hair loss, address its emotional and psychological impact, and make effectivetreatment accessible to all. Our Vision We aim to create a global awareness movementaround hair loss while delivering a scientifically proven,
holistic solution that combines thebest of three sciences.About the Role:● Own and optimize app and web copy to improve click-through rates (CTR), drive successful experiments, and build a customer panel for copy testing.● Own CTR and conversion rate (CVR) performance across push notifications, WhatsApp, and SMS communications. Develop a comprehensive understanding of the funnel and recurring campaigns, and continuously optimize copy through testing and iteration.● Own in-app video content strategy and performance, including watch time and thumbnail CTR. Conduct topic and content research to develop high-quality videos in collaboration with in-house doctors.● Develop a robust voice-of-customer program through call listening and transcript analysis, translating insights into actionable content and communication improvements.